PACK & SEND LAUNCHES
NATIONAL AD CAMPAIGN
In order to increase awareness of the full capabilities
of the brand, PACK & SEND will be placing itself in
prime position over the next 10 months through an
engaging national TV advertising campaign. Airing from
October 2013 to July 2014, the campaign is designed for
maximum reach and impact with the message that PACK
& SEND does everything every other carrier does (plus
a lot more) and naturally should be considered the ‘first
choice’ for anyone sending anything, anywhere.
With a Pied Piper theme, the sight and sound of the TV
commercial is geared for an emotional connection and will
have good extension into digital channels with campaign
assets being extendable into store, local area marketing,
social media and other marketing materials.
Visit, Call or Book Online
PACK & SEND AUSTRALIA RECENTLY ADDED AN ONLINE SALES CHANNEL FOR PARCEL SERVICES BECOMING THE FIRST COMPANY TO OFFER CUSTOMERS THE CHOICE OF BOOKING JOBS BY VISITING
OR PHONING A RETAIL SERVICE CENTRE, CALLING THE CALL CENTRE OR BOOKING ONLINE.
The new automated Online Self-Service booking system
is available to customers from the PACK & SEND Australia
website. If customers have a basic packed item that
doesn’t need the full personalised service available through
a Service Centre, then they may find it suitable for PACK &
SEND’s automated Online Self-Service system. It is a do-ityourself option where the customer manages the process
rather than having it done for them. And, if they are happy
to do that, they will get a more economical price.
CEO Michael Paul says Online Self-Service allows PACK
& SEND to exploit the low weight, low value, pre-packed
parcel market. “Online Self-Service enables PACK & SEND
to truly live up to its brand promise of anything, anywhere
and gives our franchise owners a further competitive
advantage to our unique business model.”
The table below highlights PACK & SEND Australia’s
existing sales channels.
SERVICE
SALES CHANNEL
1. Retail Service Centre
“Visit or Call”
• No restrictions on the type of goods that
can be sent. Any size, fragility or value.
Personalised tailored solution for sending
anything, anywhere at a competitive price.
• Complete range from mail services to
furniture removals via air freight, sea
freight or road freight.
Business trading hours – 5.5 days per
week.
2. Online Self-Service
“Online”
• For pre-packed parcels only. Restrictions
Automated online DIY solution at a selfon the type of goods that can be sent (low
service price.
value, non-fragile).
• Express Courier Parcel Service only.
7 days a week, 24 hours a day.
3