designations , and belong to more organizations than ever before . To me , the question is are we still engaging in the fundamentals . The truth of the matter is , even if you ’ re using all the technology we have talked about throughout this year , the real magic is in you – the person behind the curtain .
Every Realtor ® has an imagination and their own supercomputer , a spectacular gift that appears through the thought process of determining what technology will best serve what we are attempting to accomplish . This tool / technology has literally changed the world !
When we speak of technology , and the implementation and continuous adjusting and tweaking , the thought processes began in your mind . Imagine if you thoroughly start to use those beautiful ideas and concepts you wake up with every day , and to be laser focused on what you are trying to accomplish .
The genuine purpose of technology is to streamline the process and to expand our reach when prospecting . Done correctly , it can increase the number of inbound opportunities to work with new clients regardless of whether they are buying or selling . Use it to produce enough opportunities for your teams and companies , and to reach out to past clients so they remain a source of referrals , because of the outstanding service you delivered as a professional Realtor ®.
You can use the internet and the variety of social media options and media buys to feed the inbound lead generation systems , providing instant responses and relevant information to the client on their computer or mobile device .
Today more than ever you need that CRM . In the past , that may have been a forgotten tool called a Franklin Planner , which was “ state of the art ” at its peak . But today , we have every tool to remind us of what , where , why , and when we should be doing something to accomplish our business and personal goals . Again , the question is , are we using it ? Only you , that beautiful supercomputer we all have , and the magic we create behind the curtain make all this technology work .
Regardless of what technologies you are currently using or thinking about using , the real genius is obtaining the desired results and is still orchestrated by you , the person or persons behind the curtain ! You and your supercomputer get to decide what will make the most sense and give you the highest return on your investment ( ROI ).
In conclusion , in today ’ s marketplace as a professional Realtor ®, you must have the tools to be successful , which include the plethora of technology and how you use the internet and social media to drive customers to your businesses . Remember the customers of today have so many tools at their disposal when considering real estate or you , the professional Realtor ®.
For all these reasons , it ’ s so important to use the most significant technology you have , which is right between your ears . And remember , you are the master behind the curtain .
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