BY WADE H ABED, TITLE & ABSTRACT AGENCY OF AMERICA, INC.
As we all know as a real estate professionals, so much has
changed, and continues to do so at a furious pace in our
industry. Not just what technology we have available to
find our next buyer or seller, but how we communicate with
our prospective clients. Today, customers begin searching
for homes long before they engage a Realtor®. And now
more than ever before, they are finding out about houses
and communities with the data available online. Why?
Technology! We all look for the best data mining and data
gathering platforms to drive customers to our automated
technology, social media sites, and client capture platforms
to create inbound leads, and there is no shortage of options! curtain, is the master at the keyboard and the power we have
in making all of this come together to work, like those that
provide the technology available we use today. Without you
and the technology we have always had, are we using it to
our capacity or are we paying for technology to replace our
greatest tool?
The question I find myself always returning to when I consider
all that we have to target, discover, and communicate with
current, past and hopefully future clients is this: Have we
forgotten about an essential supercomputer behind the
curtain? Ourselves and the incredible tool between our
ears. Yes, our brains! Behind all of the technology and the One must ask this question of themselves to answer the
broader question: “Am I using my high-end technology
(if you will), my supercomputer, and genuinely being the
master behind the curtain?” See, the truth of the matter is,
the fundamentals of being a professional Realtor® have not
changed. As Realtors®, we are better educated, have more
If you have read this far, then let me clarify. In today’s
marketplace, it is a world of global connection and the need
for instant information. By no means would I want you to
think we don’t need the technology we have available today!
The question is, ‘Are we using our most significant asset to
increase the probability that all this is working and growing
As we have covered in previous articles, we focused on the your bottom line?’
latest and greatest CRM (Client Relationship Management)
systems, pay per click campaigns, marketing through the Too often we see the next shiny object in technology to be
jungle called social media, mobile integration, and instant the answer to address the ever-changing environment in real
text messages to increase our response time and get to the estate and our role as a professional Realtor®. Are we using
prospective client quicker and deliver our information in real our most exceptional tool to understand the generational way
time. Not to mention, the other technology we can add to our people communicate, and what is most efficient to accomplish
websites using key phrases, long and short tail code to target what we are expecting? Are we considering the fundamentals
client’s behavior and capture that next potential client. It’s all of our business or drifting away from time to time and putting
all of our chips in one place?
technology!
14 RPCRA.ORG | NOV/DEC 2017