The human attention span is now 8 seconds, less than the
attention span of a goldfish* (Goldfish = 9 sec) agents. This knowledge gap threatens the credibility of the
industry.” -Excerpted from Agent Danger/NAR
Google has now taken over the job that was once reserved
for an encyclopedia. EVERY 60 SECONDS, there are more
than 3.8 million things being “Googled.” To survive and thrive, we will all need to embrace change
and increase our standard of excellence. Rather than going
by the wayside like a Sears, let’s become the gold standard
of service - a Neiman Marcus. The Neiman Marcus way
would bring about much needed change in our industry
and give the agents who truly are elite the room and tools
to grow.
Amazon has changed the landscape of retail forever.
EVERY 60 SECONDS, Amazon has orders of $260,000.
This equates to $135 BILL ION annually. In 2017, 11 major
retail chains collectively closed over 1,000 retail locations.
What is this doing to the real estate industry and how
might it all play out in the future?
Let’s talk about Zillow. Zillow projected its 2017 revenue
to be over $1 billion. EVERY MONTH, Zillow gets 175
MILLION unique visitors. And every year, Zillow invests
$268 million into technology. How many of you have
compared your CMA to the Zestimate?
New business models are popping up all over: OpenDoor,
Offerpad, Knock, Flat Fee Realty, Redfin’s 1% listing, Purple
Brick’s $3,200 Listing, and Redefy’s $3,000 listing are just
a few of the programs coming out of the woodworks to
compete with the traditional brokerage.
And what about the future buyers? Who are they? And
how will they buy their house?
63% of the US population will be Gen X & Gen Y:
• 80 million aged 35-55
• 80 million aged 17-35
Let’s all:
• Live up to the Code of Ethics
• Perform your Fiduciary Duty
• Be Highly Competent
• Act like a professional
• Be reasonably productive
• Be involved in the community
• Have positive consumer reviews
• Promote our REALTOR® Association
In 2018 and into the future, let’s Take It to the Next Level!
Who doesn’t leave a Neiman Marcus feeling better than
when they arrived?
Written by Lisa Baez, Chair of Tech & Trends,
and inspired by and data included from
Bruce Gardner’s presentation called
Extraordinary Leadership
in Dec. 2017.
Used with permission.
For Realtors®, listen to this quote from NAR:
“The real estate industry is saddled with a large number
of part-time, untrained, unethical and/or incompetent
RPCRA.ORG | MAR/APR 2018
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