O
BY LISA BAEZ, THE NEW HOME SPOT, INC
ur industry has always faced change, some good and some not good, but we are resilient and keep pace.
But the pace is ever changing and with today’s technology changing at a frantic pace, it is imperative
that Realtors® become leaders of change and digital marketing experts, as well as understand that their
competition may be from the Internet itself!
Let’s look at these statistics: EVERY 60 SECONDS THERE ARE…
• 1.8 Billion websites on the web
• 3.75 Billion internet users (China has more users
than twice the US population; 2 Billion monthly
Facebook users)
• 52% of all web traffic is non-human (bots)
• More mobile users than desktop
• More money is now spent on internet ads than on TV ads
• Americans spend an average of $488 annually
shopping online
• Men spend 28% more money online than women • 156 Million emails sent
(103 Million are SPAM! That’s 66%!)
• 16 Million texts sent
• 4.1 Million YouTube Videos viewed
• 900,000 Facebook log-ins
• 800,000 DropBox files uploaded
• 452,000 Tweets sent
• 342,000 apps downloaded
• $750,000 in online purchases
($260,000 of that is on Amazon)
• 20 people who have their identities stolen
• 200,000 people watching XXX
20 RPCRA.ORG | MAR/APR 2018
Source: BuzzFeedVideo on YouTube