FOCUS
FIND YOUR NEXT S-CURVE
Stay ahead of the curve by knowing when to jump to a new one.
IN BUSINESS, the cycle of growth and maturity—often depicted as an S-curve—is an
inevitable reality that the best products, markets, and business models can’t escape.
The most successful companies reinvent themselves constantly to stay ahead of the
wave of competition crashing behind them.
To position your business to jump to the next S-curve, pay attention to the following:
C
ompetition.
If your product is
unique, it won’t be for
long. Once competition
enters the market, brands
are challenged to fight for
market share, and victory
is awarded to the latest
innovator. Keep an eye on
competition and a heavy
foot on the R&D pedal.
C
apabilities.
If your company is
growing along the financial
S-curve, chances are your
business is equipped with
creative, distinctive products
or services. But distinctive-
ness is fleeting, so invest
in developing new ones
before your competition
renders them commonplace.
T
alent.
Develop the talent
that helped your business
grow into the upward-
soaring, S-curve rocket
it is today. Because when
the time comes to find
another curve, you’ll
need a group of people
who have done it with
you before.
To read more about how your company can stay ahead of the S-curve,
visit connect.snb.com/s-curve.
THE RISE OF
DIGITAL BANKING
Digital banking and online
banking are not the same thing.
Your business needs both.
ONLINE BANKING IS ABOUT basic access to your banking
information. Digital banking is about automating every
step of the banking relationship.
The very first examples of digital banking—credit cards and
ATM machines—were essentially new layers of service added onto
existing banking systems. As more elements of bank systems
become digital, that largely invisible conversion has been crucial
to providing commercial and personal banking customers with
the very visible tools and convenience they expect.
The more fully digital a bank has become, the easier it is to provide
the products and services customers demand, reduce costs, respond
quickly when needs change, and embrace new technologies.
For businesses, that means much more than more robust versions
of familiar consumer tools such as online bill paying, account access,
and mobile banking. Less traditional commercial services made
possible through digital banking include cash position reporting,
allowing your business to better understand it’s current cash flow
and any limitations or opportunities that exist because of that
situation, real-time information reporting to make sure you have
the information you need, when you need it, and even Quickbooks
Direct Connect, giving you the ability to understand your full-scale
financial situation in one spot. These services, and more, are built
to save your company time and money.
Let Sterling National Bank help you choose the right tools to
streamline your banking. To learn more, contact your Relationship
Manager or Client Services at (855) 274-2800.
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SNB.COM // CONNECT INNOVATION FALL 2019 // RANKED ONE OF FORBES' BEST BANKS OF 2019