BAT_MAP: REAL STARTING LINE
default settings to achieve optimal results
in business and life.
Two experts in this field, neuroscientist
Dan Radecki, PhD, and brain-based
leadership expert Christopher Ancona,
teach the course. They make the
information accessible to business leaders
so they can understand why their brains
are not set for optimal results and what
they can do about it.
The course centers around four concepts:
1. The Brain Has Not Kept Pace With
Social Evolution.
We have the same brain software as the
savanna-dwelling man of 10,000+ years
ago. Our brains were behind before the
online evolution that occurred in the last
ten years, and the widening gap is causing
more problems for individuals and society.
2. Our Brain Is Wired To Constantly
Look For Threats, Seek Safety And
Avoid Pain.
Open your email or read the news and
your brain has trouble distinguishing
between a threat from a predator on the
savanna and threatening news about your
company’s competitor. It triggers the fight-
or-flight area of the brain, and in modern
days, it is triggered all the time. How we
CATEGORY INVESTMENT
Time 32–48 hours
Cost $2,695 (early
registration) / $2,995
Brain Strain Moderate
handle our need for safety is nuanced,
and leaders are more effective when they
understand their own tendencies as well as
that of their teams.
3. The Brain Processes 99 Percent
Of The Information It Receives
Nonconsciously Since It Is More
Energy Efficient Than The Slower
Conscious Processing.
The nonconscious brain processes
information quickly using biases; it tends
to dismiss information that does not agree
with its view of the world. For example,
it’s a lot easier for the brain to dismiss or
blame results on something outside of its
control than to slow down and use more
energy to figure out the root cause of poor
results.
4. We Are Wired To Be Social
Creatures.
We have a desire to be accepted in a
group to increase our chances of survival.
This was easier when our only concerns
were finding food and avoiding predators.
Today, our brain defines safety differently
as well as what is a real or perceived threat,
which leads to conflict within modern
teams.
The course also covers the relationship
between our “executive brain” (prefrontal
cortex) and the amygdala (the part that
triggers the fight-or-flight reactions
when the brain perceives danger). It is the
executive brain’s job to put the brakes
on the amygdala to prevent emotional
responses; however, when under constant
stress, the amygdala tends to strengthen,
and the executive brain is less able to put
the brakes on career-limiting behaviors.
How can you digest and apply this
information? The course utilizes teaching
techniques neuroscientists have discovered
that make the learning stick.
Each week during the 16-week course,
the participants watch a 20- to 50-minute
video and read about 20–40 minutes of
articles related to the topics. At the end
of the week, participants call into one of
two 30-minute discussion sessions with
the instructor. Participants then submit
a 300-word (nongraded) reflection on
the topic (this helps the brain’s learning
process). There are also four 1,000-word
essays required throughout the course
which help the participants to personally
apply the material and cement long-term
learning memories.
Confident ROi Asssement
RETURN INSIGHT
Infinity Save you countless hours of frustration. You use your brain every day.
You will understand how your brain is prewired for problems as a 21st-
century leader and how you can optimize its settings.
(∞)
∞ Depending on the leader, their time is worth on average $500 an hour.
This course will save leaders an infinite number of hours by recognizing
their biases before making costly bias driven mistakes.
∞ The material is accessible. The video lectures are easy to digest and
apply. The moderate brain strain comes from thinking and writing
about how to apply the material.
Alex Vorobieff
Alex Vorobieff is the founder and CEO of The Vorobieff Company, a premier business-consulting organization. A highly
sought-after speaker and business alignment coach, Alex Vorobieff has helped scores of companies eliminate the real
source of their frustration using business alignment tools after helping them find their unique starting line.
For more information on the Brain-Based Leader Certificate course, please visit academy-bbl.com/education.
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