27 Partner Content content available as an “ on-demand ” option after the event ?
Event data When you use effective event technology , you ’ re going to start capturing data – and a lot of it . Data can be spun into an information goldmine to help you better understand your audience , track event performance , and optimise the planning , delivery , and marketing process . Here are the questions you need to ask before choosing a software provider .
l Can the software run detailed reports and exports of crucial event data in real-time – e . g . attendees ; accounting and financials ; sessions and functions ; accommodation and travel ; exhibitors and sponsors ; and more ? l Are there built-in analytics to understand my audience better – e . g . who is watching what via on-demand content and for how long ? l With security being a top concern , will any data I capture be 100 % compliant with the major international security and privacy regimes ?
Vendor reputation Lastly it ’ s critical to explore the company behind the software .
When events started shifting online , an alarming number of new event tech options emerged to take advantage of the situation , almost overnight . While this is not in itself a bad thing , many of these solutions were untested and developed by companies with minimal prior experience in managing events .
If you ’ re a professional event organiser , you ’ re going to need serious support . We recommend finding out the following :
l How long have you been developing event management
solutions ? l Do you have any recent awards or customer testimonials I can reference to prove your track record ? l Are you a member or partner of the peak global industry bodies for event professionals , e . g . MPI , PCMA , ICCA , MEA , PCOA , CINZ , ABPCO , MIA and CAUTHE ?
Looking for new event management software ? At EventsAir , we understand the importance of selecting the right event technology partner – someone who can help you reap the full benefits of your event management solution . We also recognise that your events need to transcend format – whether hybrid , virtual , or in-person – and be exceptional .
We have one simple mission : to help event planners deliver the WOW in their events with the world ’ s most powerful event management technology .
We ’ ve helped event managers execute over 350,000 events globally , for over 30 years , we ’ d love to help you too . CN
l Are you ready to realise your full potential with EventsAir ? Reach out to our expert team today https :// www . eventsair . com / www . conference-news . co . uk