Conference News Winter 2023 | Page 26

26 Partner Content

WHAT EVENT MANAGEMENT TECH IS RIGHT FOR YOU ?

EventsAir shares the criteria organisers should use to select an event tech partner in 2024
he world of event management has transformed rapidly since 2020 – and so have the platforms , systems and software that support it . Just four years ago , the focus was still on systems that supported in-person event experiences and we were only just starting to explore virtual management and engagement technology .
What you should look for Whether you are responsible for the management of two events per year or 200 , the right event management package will help lay the foundation for a successful event . While comparing the features of the various options is important , at the end of the day , your software needs are going to be about more than just technology . We suggest using the questions below as a discussion guide to have with each prospective event tech partner before deciding .
Event logistics and delivery While event delivery and logistics isn ’ t the only consideration for today ’ s event management professionals , it ’ s still an important
component . The right solution must help you deliver exceptional events with a superior experience for everyone involved – attendees , sponsors and the event management team .
Make sure you discuss the following with any prospective software vendors .
l Does the solution provide a robust suite of features no matter what format I choose for my event – virtual , in-person , or hybrid ? l How will the solution help me produce high-quality audio and video content for virtual audiences without exceeding my budget ? l I want to DIY as much as possible to manage costs , but without spending all my time on tasks such as building websites , registration forms , and general project management . How can you help me streamline or automate those tasks ? l When I can ’ t DIY , can you provide any services to support the execution of my event if I need an extra set of hands ? l Does the solution offer a range of accessibility features , including sign language and audio interpretation , captioning , and language interpretation ? l Do you have guarantees around uptime ( platform availability ) and service level agreements for technical support , to
“ The right solution must help you deliver exceptional events with a superior experience for everyone involved – attendees , sponsors and the event management team .”
ensure a seamless attendee experience ?
Event engagement Remember the good old days of “ build it and they will come ”? Unfortunately , it ’ s not so simple in 2023 – you can create the parameters for the best event in the world , but if you ’ re not laser-focused on engaging with your audience , you ’ re unlikely to be successful .
The right software will help you engage successfully before , during and after the event – and beyond . Ask these questions to find out more .
l Will the software help me promote my event across multiple channels – e . g . website , social media , and targeted email campaigns ? l Can you help me publish a branded app to give attendees instant access to all the info they need before , during , and after the event ? l Are there features to support participation and engagement between delegates , presenters , exhibitors , sponsors , and attendees ? This could include Q & A , live polling or the ability to set up meetings . l How will you support post-event engagement – for example , feedback surveys and polls ? l Can you help me make the
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