Conference News Supplements Summer Events Supplement | Page 8

8 Summer Events One of the world’s most famous summer events, the Farnborough International Airshow, is back for 2020 he July 2020 Farnborough International Airshow is proving to be the fastest-selling edition of the show to date. With over a year still to go, more than 90% of exhibition space has been sold or committed. The event offers rare and unique corporate hospitality opportunities. Urban Air is to lead the Airshow’s features with the world’s biggest single showcase of technology and innovation, transforming how the world flies. July 2020’s Airshow marks the first time that the future of air transport will be so broadly exhibited. International attendance is breaking records; new country pavilions already include India, Australia and Mexico with the total expected to exceed 30. Turkey, Portugal and the USA have all increased their pavilion size. Amanda Stainer, Farnborough International’s chief commercial and partnerships officer, says: “The July 2020 Farnborough International Airshow is shaping up to be our biggest and most dynamic yet. “We’ve seen major growth among defence exhibitors. Farnborough is the leading show for every aspect of civil, commercial and defence aerospace. “Around half of the world’s countries will be at Farnborough. Our show enables the global aerospace community to meet and do business in one place, over the course of a single week, while gaining unparalleled insight into the technology and innovation shaping the industries we represent.” Event trends for the airshow include a push by companies to occupy bespoke, standalone areas. Chalets demand remains high and www.conference-news.co.uk has seen growth among new exhibitors looking to boost their profile at the show. Farnborough International continues to work closely with the UK’s Department for International Trade Defence and Security Organisation and industry representatives, on delivering a comprehensive delegations programme. The programme is widely acknowledged as a core strength of the Airshow as it facilitates meetings with government, industry decision makers and companies throughout the supply chain, enabling exhibitors to achieve business objectives.