Case
study:
a summer at Butlin’s
7
Summer Events
A mobile phone retailer chose Butlin’s Bognor Regis for its summer event
he agency (which has
asked to remain
anonymous) has been
working with its client,
a UK mobile phone retailer, for
seven years and arranges its two
annual events. The brief was to find
a unique venue with a ‘wow-factor’
and to captivate attention. An
additional element of the brief was
to boost attendance by offering
something different. The agency
had been instructed by the client to
source a venue with a strong
theme, which Butlin’s Bognor Regis
provided.
Overview
The event is hosted annually by the
client and brings together retailers,
franchisees and suppliers. The brief
is the same each year, making it a
struggle to come up with new venue
ideas, but Butlin’s had so much
on-site, all within walking distance,
and offered something different.
The day includes market updates,
product launches, and a company
update. The client wanted to ensure
teambuilding and fun was at the
core of the event as franchisees
and retailers work largely in
isolation and it was imperative they
felt part of one company. A total of
80 delegates attended the event
and we had exclusive hire of the
Shoreline Conference Centre.
Teams enjoyed engaging and
unique activities including karting
and archery, the likes of which
would have been a challenge to
arrange on one site at any other
venue.
The format for the event was as
follows included tea and coffee on
arrival, followed by an introductory
overview with a presentation and
marketplace forum for sponsors
and retailers. After lunch are a
series of presentations followed by
teambuilding activities. Exclusive
hire of the pub and kitchen was
arranged for the evening and
delegates stayed overnight at the
on-site Wave Hotel.
Above:
Butlin’s Bognor Regis
The agency and
client remain
anonymous in this
case study
Were objectives met?
The agency reports that the
meetings “went well and the
marketplace was smartly
designed”. Having a flexible meeting
space was ideal for the nature of
the brief and Butlin’s were able to
deliver a variety of activities despite
the time limit of a shorter event with
one overnight. The teambuilding
activities were a success and
achieved exactly what the client had
hoped for. The venue met the
original brief and the Butlin’s
Conference & Events team worked
www.conference-news.co.uk
tirelessly to ensure everything ran
like clockwork. The event was good
value for money and there was
great feedback from attendees.
Client testimonial
The client said: “We were truly
impressed by the level of service
and dedication of the Butlin’s
Conference & Events team. The
event was a huge success and the
attendees were impressed by the
quality of the food, range of
activities and the accommodation
on offer. Butlin’s stand out against
competitors for many reasons but
having such an extensive array of
exciting facilities on one site, flexible
meeting spaces and a professional
team prepared for all eventualities,
really adds that extra level of care.
We’d love to book Butlin’s more in
the future and some delegates are
planning to return for a personal
holiday.”