36 Partner Content
LIGHT UP THE SHOW FLOOR !
MODEX Exhibitions launches MODEX ShowReady
ODEX Exhibitions is one of the largest and most trusted independent modular stand builders in the UK . The concept for MODEX Exhibitions was born out of conversations had after a busy show period on the seafront in Cannes between Martin Coomber and Rob Brooks , whilst trading ice creams for Marlboro Lights . Rob had long felt that the whole offering to clients of setting up exhibitions and stand building was unwieldy , complicated , overpriced and in need of an overhaul . He saw an opportunity in the market to offer exhibition stands that were simple , impactful and effective but , most importantly , with complete price transparency up front . His pioneering price-per-square-metre model was scoffed at by many , but he trusted his instinct and what followed was
Rob Brooks
the forming of a refreshingly honest company dedicated to customer service and deconstructing and demystifying the often-overwhelming choices that face exhibitors . Now MODEX is launching a new arm of the company – MODEX ShowReady – as Rob discusses here .
Why launch ShowReady ? MODEX Exhibitions has been operating successfully for over 12 years , predominantly at big shows where you will typically have in excess of 50 different suppliers building the various stands . I had the idea that we could take the fundamental MODEX philosophy of impactful , no-nonsense value for money we give to exhibitors , and offer that as sole supplier to event organisers managing the smaller events that we ’ ve maybe overlooked in the past – ine- or two-day events held in smaller venues like hotels , universities or conference centres .
Who is ShowReady aimed at ? It ’ s for conference and exhibition organisers , trade show organisers , trade bodies , publishing houses working across all sectors – basically anyone who ’ s hosting an event with exhibitors . It need not necessarily be a dedicated exhibition , for instance it might be a conference or an awards ceremony where the registration , breakout or coffee areas have a few sponsor stands . We can cater for anywhere between 10 to 100 stands . It could also be a ‘ zoned ’ area within a larger exhibition , providing cost-effective entry to market spaces .
What are the various packages available ? We offer three hire packages : Bronze , Silver and Gold , priced at £ 450 , £ 550 , £ 650 respectively . Each hire package comes with full-colour backlit print for both display wall and reception counter . All the displays are 2.5 metres high , with the Bronze display wall being 2 metres wide , Silver , 3 metres and the Gold wall , 4 metres wide . There are ‘ Bolt-On ’ options for furniture and AV , with the quoted prices being all-inclusive : including transport , www . conference-news . co . uk