34 Case study
NATIONAL SALES CONFERENCE PROVES VALUE OF EVENTS
Birmingham recently hosted 650 sales professionals for the National Sales Conference , run by Lincoln West . The theme of the event , held at the National Motorcycle Museum , was growth and retention , and there are big plans to add a new event in London this year
he organising team behind the National Sales Conference has unveiled plans to introduce a new event in London this year , scheduled for 27 June . The London event will complement their long-standing Birmingham conference , which , this year , is set to take place on 14 November .
The launch builds on the success of the 2023 Birmingham conference which was held in November and attracted over 650 attendees from diverse backgrounds and industries . The event provided a platform for companies to showcase their products and services to an engaged audience of sales professionals and created connections between brands ranging from small and medium enterprises to industry giants .
One exhibitor , James Meire from Informa Markets , expressed his surprise at the unique quality of the audience . He emphasised the significance of the brands represented , spanning SMEs to enterprises : “ The people you meet on your stand , you really have to pinch yourself ; it ’ s just unbelievable !”
Will Eves of SalesLoft highlighted the immediate impact of the event on the bottom line : “ In terms of our average order value and the number of conversations we ’ ve had to make it worthwhile , we ’ ve already seen a return on investment in the first few hours .”
Chris Burnett of Cleenol attended as a delegate , and shared his enthusiasm of the day , describing it as a “ fantastic experience of reflection , self-awareness , and actionable tools and tips to enhance results ”. Similarly , Ged Cairns from Brother UK expressed his appreciation for the insights shared by speakers : “ It was a great experience to hear from some of the leading speakers in the country about ideas
“ Time is precious , but this was a great investment to get energised for the next year in sales ” and concepts that relate to life and business in equal measures .”
And it was good to hear Stefan Bartsch of Workbuzz emphasising the value of the conference as an investment in time . “ Time is precious , but this was a great investment to get energised for the next year in sales !” he said .
The events are organised by Lincoln West and managing director Steve Lindsey is looking forward to the forthcoming events : “ The 2024 National Sales Conference events will feature a mix of keynote speakers , industry round tables and peer to peer learning giving all sales teams an opportunity to boost their teams ’ personal and professional development .”
“ We have invested a lot of time into getting the content right ,” comments Carly Hearn , event manager , Lincoln West . “ We work with companies in each of our key industry sectors to create spaces and topics to really encourage interaction and the sharing of ideas .”
To encourage early participation , an exclusive offer has been created for readers of Conference News : simply enter code MM20 to secure a 20 % discount on tickets .
In its eleventh year , the National Sales Conference continues to provide inspiration for the sales community , providing a space where industry leaders meet to share knowledge and drive success and is a must-attend event for anyone seeking to boost their team ’ s personal and professional development . CN
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