19 Cover Story of it
WHAT SHOULD THE LONG-TERM AIM OF THE EVENTS INDUSTRY BE ? MARTIN FULLARD MAKES THE CASE FOR MORE FOCUS ON STANDARDISED INDUSTRIAL CLASSIFICATION ( SIC ) CODES
59112
82301
70229
82302
73110
industry . They are : Section N , code 82301 assigned to ‘ activities of exhibition organisers ’, code 82302 ‘ activities of conference organisers ’, and Section I notes code 56210 is assigned to ‘ event catering activities ’.
So , not much to go on for an industry as diverse as ours .
Ahead of writing this feature , I took myself to Companies House where , armed with a sample list of 100 venues , organisers , agencies , and suppliers , I investigated who is registered as what .
The results were illuminating and prove the point I am trying to make . Of the 100 businesses I selected off the top of my head , only 25 were assigned to one of the three available SIC codes .
About half of them are registered as ‘ 96090 - Other service activities not elsewhere classified ’. Many venues are registered as ‘ 55100 - Hotels and similar accommodation ’. Agencies were the biggest “ offenders ”, with SIC code assignments including ‘ 59112 - Video production activities ’, ‘ 73110 - Advertising agencies ’, ‘ 70210 - Public relations and communications activities ’, ‘ 79120 - Tour operator activities ’ and ‘ 70229 - Management consultancy activities other than financial management ’.
Only four of the agencies ( including some of the largest ) were using one of www . conference-news . co . uk