THE RESOURCE GAP
Charli Briggs , founder , Eventure , questions the accepted narrative that there is a staffing problem in events
taffing does not need to be stressful and there is a whole host of talented resource waiting to engage with you and your audience . Consider staffing as part of your strategy , and why not engage with a staffing agency to determine what value they could bring and what pressure they could alleviate from you . Who knows , this added support network could open up even more opportunities .
It ’ s no surprise that with a global pandemic , redundancies , Brexit-related workforce departures and the lack of contracted bookings , companies are struggling to find quality resource when they need it . There is a shortage of talented resource readily available , or so we keep reading in articles . We need to be reactive to client requests and reassure clients that we can still deliver , but how
Charli Briggs , founder of Eventure
when we already have so much on our plates ? This , combined with a need for newer skills such as competence in virtual events , is making it more difficult than ever when this only really began coming to fruition in 2020 .
Thinking differently about staffing and having a staffing strategy in place as part of the event-planning process is key . It ’ s not just making sure you have the resource in place but if people test positive for Covid-19 , do you have the means to replace them and quickly ?
This is causing immense pressure and stress for many businesses as they strive to meet increasing client demand .
Personally , I don ’ t believe there is a shortage of resource , as even more people have now turned to self-employment to have a greater degree of flexibility and variation . There are many talented freelancers out there , and at Eventure we have a growing multi-skilled team of more than 750 individuals to brand-match to both live and virtual campaigns .
Working with a staffing agency can be beneficial , but finding the right one that works for you should not be a quick decision . You are handing over a level of trust that ultimately is going to be a reflection of your business and brand , so putting in the leg work to make sure they are a good fit is crucial . Delve into their values : do they align with yours and could they be a trusted extension of your team ? Are you able to approve profiles pre-event and receive constructive feedback post-event ; what added value can they bring to your company and your events ? CN
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