hen approached by Centuar / Xiem to create a solution for Festival of Marketing ( FOM ), we had to innovate at speed to hit the brief and wow the audience . This involved rapidly prototyping multiple platform and content solutions to gauge the right route forward in a lean and collaborative way .

From XR studios , through to functional analytics requirements , our approach led to multiple options being validated directly with stakeholders in a mini-sprint that produced an innovative approach efficiently and effectively .

The ask

The Festival of Marketing is a unique multi-day experience where ambitious marketers can discover , learn , celebrate and shape the future together . As the single largest global event dedicated to brand marketers , the festival reflects the very nature of

Phil Maggs

marketing , seamlessly blending inspiration and practical application .

How we deliver

Identity undertook a significant amount of research and exploration around platforms which would meet the client brief and objectives . Once selected by the FOM team , we advised and supported on the technical capabilities of the platform and were present on calls with the FOM and platform teams to gain a deep

“ The 2020 Festival of Marketing was truly an event like no other , with the Identity team supporting the delivery of a worldclass virtual and human experience that was as seamless as the in-person events .”

understanding of platform mechanics so that we could alleviate any client concerns .

The team worked collaboratively with the client on the use of a virtual events platform as the ‘ venue ’ for the festival . This