Conference News May 2022 | Page 23

23 Case Study

UK CONNECT AT MK-7

UK Connect details its experience at Red Bull ’ s MK-7 conference space
s the UK ’ s provider of communications solutions to the construction industry , UK Connect invited some of the country ’ s housebuilders to an event at Oracle Red Bull Racing ’ s conference and event space , ‘ MK-7 ’, at the world championship-winning team ’ s Technology Campus in Milton Keynes .
UK Connect wanted to demonstrate how housebuilders can drive digital progress and accelerate their business with UK Connect ’ s products and services . The MK-7 facility was the desired choice , as quality and credibility are important values for the event .
The logistics The one-day event was set in MK-7 ’ s largest , 450-capacity space . Due to the contemporary theme that tells the story of Oracle Red Bull Racing ’ s history , the space did not need many adjustments . However , for this event , a Scalextric track and exhibition stand were brought in as part of the brand ’ s bespoke content .
UK Connect welcomed its
The F1 cars make for an impressive backdrop
exclusive guest list with breakfast pastries and a selection of teas and coffee . Three presentation sessions were held in MK-7 ’ s main space and afforded the UK Connect team the backdrop of Oracle Red Bull Racing ’ s array of F1 cars .
For lunch , the venue worked with onsite caterers , BaxterStorey , to offer a contemporary grazing menu that included fresh locally sourced options that catered for a range of tastes and dietary needs .
Adding exclusive , engaging elements to a conference is a must at the site , and UK Connect took full advantage of its surroundings by inviting guests to complete a tour of the Technology Campus . Guests were greeted by the team ’ s display of trophies as they entered reception before enjoying a guided tour through each department of the F1 team , learning about its successful history .
PJ Farr , managing director , UK Connect , said : “ We simply cannot fault the level of service provided by the events and catering teams at the Red Bull Technology Campus . Aside from the fact that the MK-7 space sells itself , the team went above and beyond to ensure that our day was exactly how we envisaged it .” CN www . conference-news . co . uk