Conference News July/August 2022 | Page 44

44 43 Association Feature comment

POWER TO THE PEOPLE

Cameron Roberts chats to Rick Stainton and Simon Hughes , co-directors of The Power of Events , about the organisation ’ s plans going forward
sk a hundred UK eventprofs how much the events industry is worth and you ’ ll likely receive 100 different answers . Ask them how many people are employed by events , or how many events are run a year , you ’ ll probably get the same outcome . It ’ s this ambiguity and mystery around our industry that causes root problems for wider awareness of events .
The Power of Events is an initiative born out of One Industry One Voice ( an initiative started in the pandemic to pull together eventprofs ), with the aim to give the events industry insights and data into the UK market . The key goal is to unite the seven sectors in the industry and be seen as a larger force for good .
These seven sectors are : bespoke sport events ; business and brand experiences ; exhibitions and congresses ; outdoor festivals and
Rick Stainton
Simon Hughes events ; music events ; public and third sector ; and weddings and private parties .
I got the chance to chat with Rick Stainton and Simon Hughes , directors of The Power of Events , to find out more about the mission , how the organisation intends to work going forward and what impact they hope to have on the industry .
Needs and wants
The Power of Events aims to be a hub for the industry to connect with one another as well as a resource for those wanting to access www . conference-news . co . uk