Nyomi Rose , social media and data management consultant , talks about how the new generation of eventprofs is prioritising DEI

hen I first entered the industry , I was full of creativity , determination and genuine excitement to see what the future holds for my career . However , when I started working in organisations within the industry in 2019 , nothing seemed to fit . I felt disconnected and lost from an industry I was once so excited to get kickstarted in .

So , what changed ? As a true Gen Z ’ er , my personal and professional life is dictated by my values , purpose and vision for the future . I struggled to find an organisation that recognised the value of Diversity , Equity and Inclusion ( DEI ). I believed that there was so much more to be achieved through the power of events than just the ROI . There was a lack of purpose , belonging , innovation and a focus on fostering personal and professional growth .

“ Already as an industry , we have seen the next generation bring creativity and fresh perspectives to the table .”

It took the pandemic for me to have a fresh start , one where I was able to set the record with how I wanted to make an impact in the world . I could choose who I wanted to work with , partner with charities and organisations close to my heart , create my own work-life balance , take care of my mental health and set a purpose .

Already as an industry , we have seen the next generation bring creativity and fresh perspectives to the table . Conversations that never happened before are now being talked about such as ; mental health , technology , discrimination , burnout , harassment , climate change , disability and so much more . Forbes 2022 shared that the younger generation ‘ don ’ t just want to collect a paycheck ... they want to drive towards greater change and create a positive influence ’.

That ’ s where comprehensive DEI strategies can significantly impact employee retention rates , nurturing a loyal and engaged workforce . Diverse and inclusive workplaces should nurture talent and foster employee growth and be paid equitably - that ’ s the bigger ‘ why ’.

What can you do ? The events industry is

Nyomi Rose

where experiences and memories to last a lifetime are created , so it ’ s time we as individuals take action to ensure talent doesn ’ t leave this industry . How can you be a part of change ? I ’ m glad you asked . From my industry research , experience , and insight , this is what I suggest : Don ’ t be afraid to be yourself : Change can only happen if you can be your authentic self and showcase that at work ( same for you leaders too ) and share your personal passions . Become a catalyst for change in your workplace or industry . Break the cycle : Embrace diversity and inclusion because extraordinary experiences are crafted when everyone has a seat at the table . Start getting comfortable with change , it ’ s not your enemy – now is the time to work with DEI professionals . Don ’ t be a sheep : Don ’ t wait for others to make the first move when it comes to implementing DEI . Get to know your employees by having conversations and find how you can implement their unique perspectives into work and support them thrive not just at work but at home . CN