Conference News Autumn 2023 | Page 45

45 Partner Content
greater flexibility for anyone living with disability or other considerations that limit their ability to travel or attend in-person events . Today ’ s leading event tech platforms also offer accessibility features such as closed captions , sign language interpretation and adjustable font sizes , making them a suitable option for anyone with vision or hearing impairment .
Hybrid and virtual are better for our planet Hybrid events offer numerous opportunities to significantly reduce the carbon footprint and consumption of resources attached to their in-person counterparts . First and foremost because fewer people are flying or driving to the event - which means less carbon emissions - but there are other sustainability benefits , too .
Hybrid events require less energy and power to run , especially if you ’ ve selected a
venue that uses renewable energy sources . We always recommend working with venues that reflect your own values in relation to sustainability .
You ’ ll also generate far less waste for your hybrid event , because you ’ ll be minimising the use of physical paper print-outs , food waste , packaging and even good old name badges . Because you ’ re harnessing a digital platform all those resource-intensive processes including registration and communication are shifted to electronic format . Your virtual attendees will also love the convenience of accessing digital content after the event , without carrying home a bag full of brochures and hand-outs .
Making the shift to hybrid While the shift from pure-play in-person events to hybrid and virtual may be a daunting prospect for many professional event planners , the numerous benefits
“ The overwhelming characteristic of post-Covid-19 life is that people want autonomy , in all areas of their lives . That also extends to events .” outweigh the challenges of the change . And the good news is that with the right technology in place , virtual attendees can have an event experience that is on par with the in-person attendees - if not better . CN
About EventsAir EventsAir has been bringing people together for more than 30 years . We ’ re proud of how we ’ ve helped thousands of event planners connect millions of attendees , speakers , exhibitors and sponsors around the globe using our live , virtual and hybrid technologies .
We have one simple mission : to help event planners deliver the WOW in their events with the world ’ s most powerful event management technology . We ’ ve delivered some of the world ’ s biggest events , and we ’ d love to help you too . www . conference-news . co . uk