43 Feature unnecessary behaviour happen too often at events – especially large ones that are attended by diverse groups of people ,” says Sealy . Asiedu agrees and states that : “ unwelcome advances , racist or offensive language and discriminatory behaviour is particularly significant at B2B events where individuals often meet and engage with new people .”
This language and behaviour aren ’ t exclusively confined to the hours of nine to five , it also extends to ‘ unofficial ’ networking events , such as when eventprofs “ spill out of shows and into the pub next door ,” as Hawkins points out . This informal , and often alcohol induced environment , presents individuals with the challenge of “ maintaining professionalism while trying to relax and have fun ,” says Asiedu . This can lead to lines being crossed and inappropriate behaviour to occur from guests , hosts or even those managing the event . “ In these environments , people are still wearing their show badges , and this can give an almost false sense of security ,” adds Hawkins .
Coming together These are just some examples of unsafe environments – all of which are not acceptable . “ Event organisers have a duty to ensure the environments we are creating for events are safe spaces , ones that individuals can be themselves in ,” stresses Byrne . “ We need to create an environment where concerns and incidents are taken seriously and not brushed off as banter , or ‘ a bit of fun ’,” adds Hawkins .
As an industry , we must collectively implement non-negotiable measures prior to events even taking place . As Bauer reminds us : “ it ’ s not enough to say , ‘ we ’ ll handle any issues when we get on site ’, we have to plan ahead and know we have the tools , policies and procedures in place .” All of the eventprofs agreed that a Code of Conduct ( COC ) therefore needs to be implemented – something that clearly outlines what the event will not tolerate , and the consequences of breaking these guidelines .
But what would that look like ? The IMEX Group recently implemented its own COC for its 2023 show , which was reviewed by Diversity Alliance . It included a zero-tolerance policy for verbal comments that indicate superiority related to gender , race , disability , and age ( among other inalienable characteristics ); deliberate intimidation ; sustained disruption of talks or other events ; unsolicited physical contact and advocating for or encouraging any of the above behaviour – the consequences being asked to leave the show or refused entry to future shows . “ We also have a small , cross-team working group who are tasked with scoping out an issue and bringing first-step solutions back to the company ,” reveals Bauer .
The way a COC is communicated internally and externally is also key . “ Effective communication channels must be established between event organisers and attendees , whether that ’ s through sharing a dedicated contact number , email address or even integrating a discreet reporting system within event apps or websites ,” says Asiedu . “ All staff , security and volunteers at events must be aware of their responsibility to safeguarding through the appropriate training and / or briefing ,” adds Sealy . CN
Get involved : pledge your support
In light of the need for a more robust safeguarding methodology in events , Diversity Alliance has been working on a Safeguarding Against Sexual Harassment Charter titled – ‘ Safe Space ’ – an initiative designed to address and eradicate sexual harassment at events .
The charter embodies a zero-tolerance policy towards sexual harassment , providing a framework for event organisers to ensure the safety and well-being of all attendees . It outlines commitments that aim to drive positive change , including reporting and support mechanisms , safety initiatives , accessibility considerations , and marketing and messaging guidelines .
“ This charter has been developed because we believe that everyone deserves to participate in events without fear of harassment or discrimination . We recognise that sexual harassment is a pervasive issue that demands action , and we are committed to leading the way in creating a safer event landscape ,” says Austen-Browne .
Diversity Alliance is encouraging companies across the industry to adopt the ‘ Safe Space ’ Charter . “ By doing so , companies are actively demonstrating their dedication to fostering an inclusive and respectful event culture .
“ We hope that the industry will join us in championing safety and inclusion . Helping to create events where every individual feels respected , valued , and safe .”
Contact gabby @ diversityalliance . co . uk for more information .
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