16 Research
respondents ’ qualitative answers discussing the lack of options , it might come as a surprise that 61 % of respondents said that they did offer a broad selection of non-alcoholic drinks at their events . Some of those not offering these options spoke about how cost and supply were the roadblocks to providing a more complete selection of non-alcoholic options .
One respondent summed it up , saying : “ There ’ s often a very narrow set of options that can often be very uninspiring and bulk buy offers , like you get with bottles of beer or cider , aren ’ t there for their non-alcoholic counterparts .”
Change from within What was also discovered in our research is that organisers themselves are moving away from alcohol at events . Our survey indicated that those who answered were just as likely to consume zero alcoholic drinks at industry events as they were one to two , or three to five .
Austen-Browne said : “ Education plays a pivotal role in transforming our attitudes towards sober inclusion . As we become more comfortable discussing the topic openly , we open the door to gathering vital data on the needs and preferences of event attendees . Recognising patterns and trends will enable us to tailor experiences and ensure everyone feels valued and included . It is crucial that we engage all stakeholders , including clients , venues , and sponsors , in this education process , as they hold the power to influence and implement change on a broader scale .”
“ Sober inclusion has become a vital component of workplace wellbeing and inclusion policies .” ”
– Gabby Austen-Browne
Do you offer a broad selection of non-alcoholic drinks options at your events ( beyond the usual soft drinks fare )?
No
39 % 61 %
Yes
Gabrielle Austen-Browne , founder , Diversity Alliance , shed some light on why eventprofs and attendees might be moving away from alcohol . She said : “ First and foremost , we need to acknowledge the engrained societal beliefs that link alcohol consumption with every social occasion and the idea that it is essential for having fun , when we know this isn ’ t the case .”
Despite this apparent rise in demand the survey we conducted still demonstrated that most events primarily cater for those who drink . In fact , 74 % of those who responded agreed or strongly agreed that their events are planned with those who drink alcohol in mind , with 57 % believing alcohol improves delegate experience .
The reasons why organisers still focus on those who drink have stemmed from the notion that alcohol is expected at industry events , a perception that has spread to the events organised by many of our respondents .
“ Unfortunately , there is still a bias towards having a drink to have a better time - or with networking , a glass can help ‘ break the ice ’ or give more confidence to spark up a conversation ,” said one respondent .
Austen-Browne said : “ People can enjoy themselves and bond with others without the need for alcohol . By questioning these assumptions and promoting alternative ways to socialise and network , we can begin to create a more accepting and inclusive environment .”
Inclusion strategies The overarching message from our respondents is that there is work to be done from both a business and personal perspective on catering for those who do not drink at
What is the main roadblock to industry-wide adoption of non-alcoholic options at events ?
41 % 20 % 14 % 13 % 12 %
Need for education
Other Lack of demand Cost Lack of supply
www . conference-news . co . uk