?
What ’ s the most important measurement to evaluate ROI ?
Brand Awareness
15 %
Event experience and engagement 21 %
Other - 4 %
Driving direct sales leads
36 %
Number of registrants / attendees 24 %
Develop new products and services 7 %
Brand Awareness 15 %
Curate future content and event design
23 %
Event data ’ s most important use
Creating accurate customer profiles
29 %
Supporting personalisation 27 %
To discover how you can use technology to unlock your new event marketing opportunity , talk to Cvent !
Phone + 44 ( 0 ) 808 234 4540
Email sales @ cvent . com
Website www . cvent . co . uk