Dbpixelhouse reveals why hybrid works , and what benefits it brings to events

e have worked on multiple hybrid conferences over the past year , and it ’ s been interesting to watch the evolution of these events in the wake of the pandemic . The hybrid environment has seen success from a technical , customer , and delegate point of view . The main takeaways are that hybrid conferences really do work , possibly even more so than physical conferences .

Hybrid is still an event format that is met with some hesitation due to the relative novelty it comes with , so we don ’ t expect you to just take our word for it . We wanted to share a recent event we took on that proved to be successful and highlights the rewards of hybrid conferencing .

Objective

Confronted with the uncertain nature of Covid-19 , a global top 10 law practice was keen to maintain momentum within its busy sector

by stepping into the hybrid arena for its practice group conference . This event would traditionally have taken place in a face-to-face environment , but the firm was keen to keep it in the diary , despite the limitations presented by Covid-19 . The decision to go hybrid placed emphasis on creating more value for attendees who would be viewing the event from a remote location . The hybrid layout served as a solution for the client , enabling a wider audience of remote viewers with access to on-demand viewing .

Working with a creative agency , a complex logistical package was to be developed , comprising multiple days of content broadcast from multiple countries .

This event was to celebrate the successful performance of the global firm , in both a physical and digital environment .

Solution

We worked alongside said agency tasked with managing a multi-location conference event for the law firm . The customer wanted to run four days of content , combining both pre-recorded and live audio-visual content , across seven locations throughout the UK

“ The hybrid environment has shown to be successful from a technical , customer , and delegate point of view . The main takeaways are that hybrid conferences really do work .”

and Europe . For physical attendants , six of the firm ’ s UK and European offices were utilised , with a hotel venue making up the additional seventh location . The feed was also streamed and made accessible to an audience of remote attendees who were unable to attend in person .

The London office served as the main studio and hosted the largest number of attendees , approximately 75 people . Across other locations , numbers ranged between 20 and 50 people per venue , accumulating to around 300 live attendees with up to a further 1,000 attendees tuning in remotely . The hybrid component of the event was implemented for a remote audience , consisting of employees working from home along with a remainder of employees watching from their office monitors . It also enabled the entire firm to participate , rather than a select few .

Each venue comprised staging , backdrop , lights , PA systems and cameras which were utilised to create a continual studio set-up across the seven locations . We were able to broadcast from each location into the central London