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SPECIAL REPORT !
Now is the perfect time to give your event planning the real dedicated resource and effort needed to start back with a bang .
2100
Survey Respondents
From across The UK Germany , Belgium
The Netherlands , and Sweden,
55 %
state lack of access to technology as the key reason for not capturing data
47 %
say they understand how their events support the customer journey but don ’ t document it
79 % believe the marketing department has a key role to play in events
The BIG Picture
21 % missing out on one of the most influential audience touch-points
42 %
state that over half their marketing budget is attributed to events
60 %
anticipate more emphasis on virtual and hybrid formats post Covid-19 restrictions lifted