AI
HOW TO TRULY INTEGRATE AI INTO YOUR DAILY WORK
Theo Reilly breaks down what an AI-integrated workflow looks like , and how conference organisers can use AI in almost every aspect of their day-to-day operations
G enerative AI leapt from a quirky new technology to a universal tool in an extraordinarily short space of time . We hear constantly that the events industry is behind the curve on AI – while industries like finance have whole divisions devoted to AI , we are still debating which subscription plan to choose .
Matthias Tesi Baur , former chairman of the UFI ( global association of the exhibition industry ) Digital Committee , said recently that “ We need to hire more AI specialists into our industry ”. This is true , but there ’ s still plenty more that our existing personnel can be doing with
AI tools . How much have we integrated AI into our day-to-day work ? In this piece we will explain how those in the conference and meetings industry can actually integrate AI tools like ChatGPT into all aspects of their business and just how far AI can help day-to-day operations .
For those in the conference and meetings industry that have yet to fully adopt tools like OpenAI ’ s ChatGPT , the following guide could shed light on how to boost productivity with AI .
Beyond basic prompts : AI as an active work partner Many people use ChatGPT and other AI tools for quick , one-off tasks like
There is plenty more we can be doing with AI tools summarising a report , drafting an email or proofreading a piece of text . These are useful , but the true value of ChatGPT is as a general partner in every aspect of day-to-day work .
Content generation One of the most popular reasons for using ChatGPT is generating content . But without specific prompting and a few rounds of improvements , the result will never be fantastic . Many people ask ChatGPT to write an article , are disappointed by the response and decide that ChatGPT must not be very adept at generating articles . In fact , the software can produce genuinely good copy that will surprise you with its quality .
The first key point is to tell ChatGPT exactly who you ’ re writing for , or what voice / perspective you ’ re writing from .
If you want to write a press release about your upcoming event , give ChatGPT a comprehensive profile of who you want to read the piece . Tell the AI who the reader is and where they sit in the industry . Explain how you want the piece to be designed to pique their interest and offer them useful information .
The same applies in reverse . You can tell ChatGPT from what perspective you want a feature article written . Tell it , for example , that you want the piece written as if by an industry expert , someone with decades of experience that stands
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