Event Tech
TECH TRENDS
International event management agency VOK DAMS shares eight top trends for the live event sector
T he event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences . Technology meets authenticity , with personal interaction taking centre stage like never before .
1 . Sustainability is key Sustainability has become the standard . Event organisers must not only meet societal expectations but also comply with legal requirements such as the European Corporate Sustainability Reporting Directive .
The new ISO 20121:2024 standard links events more closely with the UN ’ s 17 Sustainable Development Goals ( SDGs ). To support planners , VOK DAMS has developed the ‘ SDG Event Compass ’, a tool that integrates sustainability into event strategies . Practical insights can be found in the white paper ‘ Agile and Sustainable : Planning Events with the SDG Event Compass ’. The message is clear : Sustainability must be strategically and operationally at the heart of event planning .
2 . Agile event management Agile event management has become an essential tool , combining flexibility , efficiency and customer focus – critical in an industry shaped by constant change .
This method relies on iterative processes and continuous feedback , minimising risks and tailoring events to the target audience . It also enables more resource-efficient implementation .
3 . Data-driven decisions Decisions are increasingly based on solid , data-backed insights rather than intuition or experience .
Data reveals what participants truly want and optimises visitor flows in real time . During events , real-time analytics enable adjustments to guarantee an optimal experience , while post-event insights provide valuable data to make future events more successful . Participant satisfaction , ROI and social media engagement can all be measured and improved .
4 . Mindfulness-focused events : creating space for conscious experiences In a world of constant digital connectivity , mindful formats are gaining importance and can create analogue retreats that focus on being present in the moment .
These formats foster genuine interactions and leave a lasting impression . They reflect a shift toward the prioritisation of mental health . For brands , they offer an opportunity to build emotional connections .
5 . The metaverse as a space for innovation The metaverse continues to grow in importance , offering opportunities to create immersive and interactive event worlds where participants act as avatars . These virtual spaces connect people regardless of location and open up new creative possibilities .
Hybrid events , merging physical and digital worlds , could become the norm .
6 . Artificial Intelligence ( AI ) as a gamechanger AI has become indispensable in the event industry . It optimises processes , personalises experiences and analyses data in real time , tailoring events to individual participants .
From planning to execution to post-event analysis , AI ensures more efficient operations and impressive experiences .
7 . The Hamburger Model : humans and AI in harmony 2025 will be defined by events that balance technology and humanity . AI serves as the tool , while humans remain the creators , delivering unforgettable experiences with a personal touch .
The Hamburger Model illustrates this harmony :
• The top bun symbolises humans providing the initial creative impulse – vision , ideas and cultural sensitivity .
• The filling represents AI , processing data , generating content and offering solutions based on human direction .
• The bottom bun represents humans again , refining the output , adding authenticity and creating emotional depth to craft experiences that resonate .
8 . Live events as an antidote to the digital world At a time when AI-generated content raises questions about the authenticity of information , live events guarantee everything that happens is real . This authenticity creates an unparalleled foundation for lasting connections . n
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