Event Tech
MeetingPulse spotlights registration solutions
AS THE INDUSTRY LOOKS FOR MORE WAYS TO MEASURE AUDIENCE PARTICIPATION , REGISTRATION SOLUTIONS TAKE CENTRE STAGE
F orrester ’ s Q3 2021 B2B Enterprise Marketing Events Trends Survey notes that “ Marketers recognise the importance of consistent event data capture , with 75 % rating the ability to ‘ seamlessly collect data about event attendees ’ explicit and implied interests ’ as essential or very important .” To that end , MeetingPulse , a US-based audience engagement and event solution platform , has announced the launch of a new registration module .
The module joins MeetingPulse ’ s suite of ‘ engagement-first ’ audience interaction options for event organisers . The launch demonstrates an increased need by the industry to track event data as early as possible – from the first steps of a delegate ’ s event journey .
According to MeetingPulse , the new module will allow event organisers to “ gather and engage ” participants . Organisers will customise the data set to be collected ( such as contact information , personal preferences , and participation choices ) before participants engage with the platform throughout the event ’ s lifecycle . The platform will provide a variety of interactions for delegates , such as polls , feedback , Q & As , scheduling , and matchmaking , among other options .
Accurate data is crucial for marketers and organisers alike in the industry , the provider has ensured that interactions are tracked through detailed reporting and up-to-date timeline reports , providing insight into an attendee ’ s documented engagement .
Keren Kang , co-founder of NeoMark Group , commented on
MeetingPulse ’ s new module : “ The ability to start with registration forms and to customise them with surveys , polls , and logic sounds like an easy way to extend engagement into the pre-event process . We expect it to tailor the attendee experience and simplify our workflow .”
As gathering event data becomes increasingly imperative for event organisers and their marketing teams , the rise of all-inclusive suites highlights where the priorities lie for organisers . Registration systems specifically have been proven to be time savers for organisers and attendees alike , with streamlined methods to gather their attendee ' s information without waiting in a queue at the venue . Through online forms organisers track where their target markets are travelling from , and what they ’ re attending the event for – whether it be the content , networking , or something else .
The ease of an all-inclusive solution provider shouldn ’ t overrule an in-house quality assessment before implementation . Organisers looking to utilise registration software to harness delegate data should make sure that the registration tool is optimised for their type of event , its reputation on trusted review sites and from fellow organisers , its ease of use for both organisers and delegates and the robustness of its security features – especially when operating within privacy guidelines such as GDPR .
While providers such as CVENT , Eventbrite , and MeetingPulse offer suites that can be used at a wide range of events that utilise a variety of audience engagement solutions , for smaller events it ’ s worth not ignoring the tried-and-tested . Google Forms provides a free solution with a clean , streamlined UI for both organisers and delegates alike , while companies already integrated with Hubspot may find the CRM ’ s built-in forms solution the most convenient to use . n
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