Conference & Meetings World Issue 124 | Page 32

Event Tech

7 Ways AI Can Revolutionise Online Events

TOMMY REYNOLDS , PROJECT MANAGER OF CORPORATE EVENT MANAGEMENT COMPANY MAXIMILLION , EXPLAINS HOW AI CAN HELP CREATE INNOVATIVE EVENTS .
4 . Ultimate personalisation Understanding your audience ensures that your event will have an impact . The advanced analytics you can gain from AI are huge , such as guest information and social media activity , which can make the event more inclusive and personalised to their interests .
5 . All questions answered For conglomerates or other large businesses , hosting a corporate event online can be incredibly difficult . You may feel you are unable to address all the needs of your attendees . Nowadays , an AI chatbot can take on all the attendees ’ questions – and can answer several at once . Attendees are also capable of asking questions privately , which can improve their comfort .

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I is taking over the internet , with searches for ChatGPT skyrocketing since January 2023 . Following the release of GPT-4 , with a host of new features , AI technology is about to get much , much more sophisticated - and accessible .
Following the Covid-19 pandemic , many businesses are now embracing hosting events online . However , there are several downsides to these such as retaining attention , reinforcing security and limited interactions . But AI has the potential to make these problems of the past .
1 . Reduced costs When hosting an event online or in person , there is a multitude of jobs to complete . Hiring staff can be costly , whether you are monitoring attendance , fixing technical issues , or collating feedback . AI software can complete all these tasks - meaning a much lower cost
that can be re-invested into speakers or other company events .
2 . Increased engagement One of the major downsides of online events are factors such as screen fatigue and the potential for external distraction . As AI has the potential for facial recognition , its implementation into events could have multiple uses . These vary and can include indicating when attendees require a break or monitoring employee attention levels to gauge success .
3 . Enhanced accessibility Online events are much more accessible than in-person events - they ’ re easier to attend and easier to include communication needs for guests . AI can achieve this by producing alt text , automated lipreading , and real-time translations , meaning that needs can be swiftly met .
Above : Tommy
Reynolds
6 . Networking opportunities One of the most innovative features of AI is its ‘ matchmaking ’ ability . This technology can be utilised in corporate events to match attendees to potential partners for networking , using metrics such as their role , industry , and any previous experience . AI can also be used to encourage ‘ mingling ’ by providing a virtual ‘ lounge ’ before the event , in which your attendees can discuss any upcoming topics .
7 . Real-Time Data Analytics & Feedback From your employee ’ s reactions about key statements to measuring engagement levels , AI is a hassle-free means of collecting feedback . Instead of having to trawl through hours of recorded footage , you can also instruct an AI to capture key moments - making your event ’ s success easier than ever to achieve .
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