New campaign
Choose the France Way
A t the end of 2022 , French tourism board Atout France launched in Europe and the United States : The French Way , a new campaign as part of its broader effort to relaunch France as a travel destination . It is an innovative campaign which aims to stimulate the return of business events in the country .
The French Way , according to Atout France , reflects the idea of a surprising destination where you can conduct a meeting , a seminar , a product launch , a conference , or an incentive like nowhere else .
Renowned forits rich cultural and historical heritage , exceptional cuisine and iconic venues , France is now also positioning itself for the international business events market as a destination at the forefront of innovation and sustainability .
The new campaign showcases the rich diversity of France ’ s destinations and what the country has to offer ; both in terms of hosting congresses and conferences , as well as teambuilding activities and product launches .
France , of course , has a long history of hosting events and is a global leader in the planning and hosting of major international exhibitions , congresses , and tradeshows . Paris has , in 2018 and 2019 , held the honour of ranking No . 1 in the ICCA City Rankings for association meetings . Paris is easy to access with six train stations . In 2022 the French capital was named in the GDS Index ’ s Top 30 sustainable cities and , to whet the
To explore the full inspirational content of The French Way , visit : https :// meeting . france . fr / thefrenchway appetitte further , it has 18,000 restaurants .
During 2023 and 2024 , all eyes will be on France ; with the Rugby World Cup and the Olympic Games , so another opportunity to welcome the world , and show off some amazing venues , event products and services .
The national CVB gives the following 12 compelling reasons why organisers should plan their next MICE event in France :
• The World ’ s first tourist destination
• Health Measures in force
• Convenient Access
• A Dynamic Economy
• Unparalleled Infrastructures
• Diverse Destinations
• World Class Venues
• Unique Incentive Programs
• Art de Vivre & Gastronomy Sustainable Commitment
• Safety
• Professional Expertise .
Left : Atout France ’ s latest campaign addresses the whole MICE industry , advertising the destination ’ s business events and incentives appeal
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