WT ’ s newest products include a tool that facilitates collaboration with planners for designing event websites , and chat support for event attendees who need assistance .

A well-designed website is centrally important to the success of an event , allowing the organiser to effectively engage with attendees before , during , and after the event .

The products come because of CWT M & E ’ s background and knowhow in web design , having built and supported websites ranging from simple surveys to complex sites designed to specific requirements .

According to the company , the new online website collaboration tool aims to streamline the process . Through the tool , clients can markup changes and share them with the CWT M & E team . The

tool aims to provide clearer change requests and task statuses .

During a pilot roll-out in 2022 with one of CWT M & E ’ s global tech clients , findings showed that the tool cut down the time to build event websites by as much as 20-30 %.

At the same time , CWT M & E has also added live chat support to its existing portfolio of attendee engagement and

Above : A preview of CWT ’ s digital showcase and live chat

management services . According to CMT M & E , the chat service can be integrated into the event website providing attendees with another channel to get assistance with their travel arrangements , registration , and other requests .

This is alongside technical support for virtual and hybrid events .

Rachel Lunderborg , senior director , Global Process & Technology , CWT Meetings & Events , said : “ Our new website collaboration tool enables event organisers to create better , fit-for-purpose websites more quickly . These solutions will help organisers significantly elevate the attendee experience pre- , during , and post-event .”

Both the website collaboration tool and chat support are included in CWT M & E ’ s standard event planning and management service . n