Venue Spotlight
Locations of Messe
München: four-square
behind your event
So, what is the Messe München quadruple
venue offer exactly, and what kind of
events fits each location best?
Messe München Fairground
A prime site is the Fairground, which
offers 200,000sqm of hall space and a
further 414,00sqm of open space. It has 18
exhibition halls and 50 meeting rooms, as
well as ceilings up to 16m.
Big name events include baking and
confectionary industry tradefair (since
1949), IBA, which is next due to cook up a
crowd over five days in October 2021.
Heim & Handwerk is Southern
Germany’s largest fair for living and
furnishing and organisers are preparing
for the 25-29 November 2020 dates.
Messe München also uses the facility to
organise its own events, including the
leading construction material, machinery
and equipment show, bauma.
IFAT, the global tradefair for water,
sewage, waste and raw materials
management is another giant, as is
automatica, the show for smart
automation and robotics.
ICM – Internationales Congress
Center München
The ICM is one of the leading centres in
Europe. It has timeless architecture and
real wood flooring and offers clients a
3,500sqm hall and a total of 7,000sqm of
exhibition space.
With its direct access to 18 exhibition
halls, the ICM is able to increase its
maximum capacity above 6,000 visitors.
An average of 80 events are held at the
venue per year, and, since 2020, the ICM
also offers two studio options for digital
and hybrid event formats.
National and international congresses
are the mainstay of the venue business,
which also welcomes AGMs and
corporate event formats.
ESMO – the Congress of the
European Society of Medical Oncology
2018, drew 27,700 attendees and the
Congress of the European Society of
Cardiology (ESC) 2018, 32,860 attendees.
Fujitsu brought its Forum in 2019 with
10,719 attendees, while Munich’s largest
start-up festival, Bits & Pretzels, gathered
5,700 attendees, who heard Barack Obama
speak in 2019. Analytics and data event
SMX München drew 3,400 attendees.
Conference Center Nord with Hall C6
The slick operation and state of the art
facilities are ideal for corporate event
formats, AGMs and conferences.
Multifunctionality is the keyword to
describe this venue.
Last year’s Internet World drew over
19,000 visitors and the expo returns to
the venue for 2021.
An expansion of the center was
completed in December 2018 and is now a
prime location with high flexibility thanks
to partition walls in Hall C6. These walls
offer organisers the opportunity to be
flexible with smaller and medium-sized
events and help make the venue the perfect
place to expand an event, since it is
connected with the extra halls of the Messe
München.
MOC Veranstaltungscenter München
This venue space is the only one of the
four venues located away from the main
complex, around 25km from the centre in
north Munich and directly connected to
the freeway. It has 30,000sqm of
floorspace and can host tradefairs and
conventions. It has three halls, two glazed
atriums and 156 adjoining meeting rooms
and studios - unique in Europe.
The venue is well equipped for product
presentations, training sessions and
workshops, as well as examinations.
Above:
Exhibition grounds
Riem, arial view
Bottom, left:
Venue ICM
Auditorium
One major event at MOC is: IMOT, the
28th International Motorcycle Exhibition,
which returns to the venue every year in
February.
MOC is particularly suited for
newcomers who can test the market in a
prestigious setting, with opportunities to
flex as required.
Munich: powerhouse for big industry
names
The city is a leading IT centre and hub
for IoT, with 29,000 businesses in the
sector, including Apple, IBM, Intel,
Google, Microsoft and Siemens.
The area is a science hot bed with 14
universities and 270 biotech and
pharma companies.
Finance and insurance giants with
bases in the city include Allianz, Munich
RE, ARAG, AXA, Ergo, Generali and
HypoVereinsbank, as well as 20% of
German venture capital companies.
Munich has a growing aerospace
industry (EADS, GE Aircraft Engines,
MTU Aero Engines and MT
Aerospace), while its automotive
industry brands need little introduction,
and include BMW and MAN.
The city is also a media capital, with
ProSiebenSat.1, Bavaria Film, Bayerischer
Rundfunk and Süddeutsche Zeitung
based in Munich. And it is not all about
established names: the dynamic start-up
scene offers 95,000 companies employing
369,000 people in Bavaria.
Munich also has 10 accelerator
programmes. Time maybe to move your
event into the fast lane?
ISSUE 108 / CONFERENCE & MEETINGS WORLD / 33