Venue Spotlight
New normal opens up new worlds
for Messe München
ince March, when the
coronavirus pandemic
brought a halt to events in
Germany and across
Europe, the team at Messe München’s
complex of locations has been looking to
the future and working tirelessly to
acquire new customers.
The Sales team reports that, despite
the pandemic, interest in holding events
at the venues continues to be strong and
much of the initial discussions have been
about alternative event formats and how
to adapt the facilities during the
coronavirus period.
One example of the new thinking was
the set up, in double-quick time, of an
open-air drive-in cinema, the
Autokino+, on the outdoor area to the
north of the Messe München
Fairground.
Academic links have also proved
fruitful. The ICM – Internationales
Congress Center München opened its
doors to host state law examinations
organised by the Ministry of Justice,
and the MOC Veranstaltungscenter
hosted the examinations of the Chamber
of Industry and Commerce.
The Messe München’s deputy
managing director, Monika Dech, says:
“In these unusual times many event
organisers have been choosing our
venue locations for events in the
medium and long term - confirmation
of our excellent reputation in the sector
and also of the fact that people in the
world of business and commerce are
looking to get back to direct, personal
contacts at trade exhibitions and
congresses.”
Hyper Bowl & digital
One new format that has been
showcased at the Fairground is the
Hyper Bowl, a mixed reality studio
featuring a 270° LED wall used for
filming, photoshoots and product
presentations. And it all goes digital in
March 2021 when another new
customer, GPEC® digital, comes to
town. This leading tradefair for
digitisation of internal security will run
24-25 March, 2021 at the Messe
München Conference Center Nord, with
Hall C6, and bring an estimated 2,300
participants from 28 countries, as well
as 190 exhibitors.
Dr Uwe Wehrstedt, managing
director of organiser EMW Exhibition
& Media Wehrstedt GmbH, explains
why he chose Messe München:
“Following our premiere in Berlin in
2019, I wanted to move the event to the
IT capital of Germany, namely Munich.
The Conference Center Nord, in
conjunction with Hall C6, offers the
best conditions for GPEC® digital. The
infrastructure is first class and the
modular system of Hall C6 gives us
flexibility in how we design the event
and can expand at short notice.
Also, we feel very welcome in Munich,
as the Bavarian State Minister of the
Interior, for Sport and Integration,
Joachim Herrmann, has become
Above:
The Locations
Messe München
Sales team
Get in touch
with Messe
München Locations’
new director
Katharina Keupp
and her team via
[email protected]
+49 (0)89 949
20631
patron of our event.”
Cycling contest in C1
A new customer from the sports sector
for 2022 is the 2nd European
Championships. From 11 to15 August,
2022, the Championships of cycling will
be held in Hall C1 of the Messe
München fairgrounds, with many other
disciplines in this multi-sports event
taking place around the city of Munich.
A good way to mark the 50-year
anniversary since the Bavarian capital
hosted the Summer Olympics in 1972.
Messe München Locations
With the Messe München Fairground,
the ICM – Internationales Congress
Center München, the MOC
Veranstaltungscenter München and the
Conference Center Nord, Messe
München is made up of four venues,
offering a range of solutions for events
of all sizes and formats.
The Messe München Locations Sales
team is centralised and on hand to
advise on services and availability of
space.
Messe München prides itself on being
a global networking platform and,
under the slogan ‘Connecting Global
Competence’, brings together
decision-makers from all parts of the
world. The portfolio comprises over 50
tradefairs for capital and consumer
goods as well as for new technologies
that focus on the latest social issues.
The 200 events organised by Messe
München each year alone attract 50,000
exhibitors and three million visitors.
Messe München is also active in 100
countries via associated companies and
agencies. The company is particularly
active in growth markets, including
China, India, South Africa, Brazil,
Russia and Turkey.
32 / CONFERENCE & MEETINGS WORLD / ISSUE 108