Aboriginal experiences They say a picture is worth a thousand words and in this case , a thousand stories . The region offers many opportunities for business event visitors to connect with signature Indigenous Cultural experiences across the State .
Business Events Perth recently commissioned a signature artwork through local artistic agency Nani Creative , an Aboriginal-led creative studio , highlighting the importance of Indigenous Cultural experiences across this State . This work features native flora and fauna spanning , from the red sands of the North to the deep colours of the South West and in between .
The artist Kevin Wilson says : “ This design pushes the conventional thoughts of how Western Australia looks and feels . Our State is vast and is full of life and pockets of colour if you look close enough . The design focuses on native flora and fauna , the vibrant colours within our landscapes and nods to our Aboriginal communities who have cared for the land for tens of thousands of years .”
You ’ ll see this displayed throughout Business Events Perth ’ s marketing , activated to recognise its 50th year as an organisation and at trade shows nationally and internationally . They want international visitors to connect with the world ’ s oldest living culture , dating back 60,000 years .
This activation is part of their efforts to support the delivery of the Jina : Western Australian Aboriginal Tourism Action Plan 2021-2025 , which was developed by the government of Western Australia to strategically enhance the State ’ s Aboriginal tourism experiences and encourage engagement and employment for Aboriginal people in the tourism sector .
The Jina Plan
Tourism represents a significant opportunity for Aboriginal people to secure sustainable economic , social and job outcomes and the government of Western Australia has implemented The Jina Plan , which outlines how to seize opportunities to strengthen the Aboriginal tourism offering .
Beyond ancient Aboriginal dreaming and storytelling , they are leveraging some trailblazing mediums such as virtual reality , to showcase iconic experiences and environs Western Australia can offer . A big part of destination marketing relies on engaging non-locals in an immersive way and giving them a glimpse of what Western Australia has on offer from the comfort of their own home . In addition , and in an Australian first , Business Events Perth has produced an extensive library of 3D venue tours to allow clients to explore a vast array of Western Australian venues for their events while travel was restricted .
Business Events Perth also reimagined its Business Events Planners Guide to be completely virtual and expanding its scope to better represent Western Australia ’ s business events offering through a series of strategic industry partnerships .
Upcoming events In recent months , Western Australia has secured many national and international business events , including the 17th World Congress on Environmental Health ( WCEH ) 2024 ; the 15th annual ICEF Australia and New Zealand conference and the Asia-Pacific Regional Space Agency Forum 2024 .
Hosting these events promotes the State , its venues , and attractions , to high-yield visitors who spend valuable dollars while in Western Australia and will hopefully see them planning a return trip for leisure purposes .
The ‘ Dreamlike ’ State The WA capital , Perth is a vibrant , connected , friendly , and beautiful place to visit and has seen major growth and development over the past couple of years .
In Western Australia you can step out of your business event straight into an unexpected adventure , whether it is a premium food and wine experience , an aquatic adventure on the Swan River , or white sand and crystal blue beaches .
Tourism Western Australia can also facilitate pre- and post-event touring for business events visitors and help them learn the stories of this land from locals .
This so-called ‘ Dreamlike ’ State is ready to be reunited with the rest of the world , brimming with every type of adventure , offering business travellers a unique destination of choice .
From aquatic playgrounds and outback oases to bustling city precincts , Western Australia boasts incredible regional diversity , meaning delegates can tick off , right here , every Australian experience from their bucket list .
Of particular interest is Western Australia ’ s Kimberley region , home to the famous pearling town of Broome , as well as Kununurra in the State ’ s northeast , which is the gateway to the Bungle Bungle Ranges and Lake Argyle . Popular tourist town Margaret River , where old growth timber forests and worldrenowned vineyards meet worldclass surf breaks , has also piqued the interest of corporate travellers , while the whale sharks found on the Ningaloo Reef near Exmouth and Karijini ’ s ancient gorges and water holes is popular with those considering Australia ’ s Coral Coast . Also catching the eye of corporate groups is Esperance , with it ’ s snowy white beaches where kangaroos laze on the sand .