CAPÍTULO 6 • ANÁLISIS Y ELECCIÓN DE LA ESTRATEGIA 253 núm . 2 , abril de 1982 , p . 61 . Nota : Aunque el doctor Weihrich modificó primero el análisis SWOT para formar la matriz TOWS , las siglas SWOT se utilizan más ampliamente en la práctica que las siglas TOWS .
5 . Greg , Dess , G . T . Lumpkin y Alan Eisner , Strategic Management : Text and Cases , Nueva York , McGraw-Hill / Irwin , 2006 , p . 72 .
6 . H . Rowe , R . Mason y K . Dickel , Strategic Management and Business Policy : A Methodological Approach , Reading , MA , Addison-Wesley Publishing Co . Inc ., 1982 , pp . 155-156 . Reimpreso con permiso del editor .
7 . Fred David , “ The Strategic Planning Matrix-A Quantitative Approach ”, Long Range Planning 19 , núm . 5 , octubre de 1986 , p . 102 ; Andre Gib y Robert Margulies , “ Making Competitive Intelligence Relevant to the User ”, Planning Review 19 , núm . 3 , mayo-junio de 1991 , p . 21 .
8 . Fred David , “ Computer-Assisted Strategic Planning in Small Businesses ”, Journal of Systems Management 36 , núm . 7 , julio de 1985 , pp . 24-34 .
9 . Jon Swartz , “ How Will Compaq , H-P Fit Together ?”, USA Today , 6 de septiembre de 2001 , p . 3B .
10 . Y . Allarie y M . Firsirotu , “ How to Implement Radical Strategies in Large Organizations ”, Sloan Management Review 26 , núm . 3 , primavera de 1985 , p . 19 . Otro excelente artículo es el de P . Shrivastava , “ Integrating Strategy Formulation with Organizational Culture ”, Journal of Business Strategy 5 , núm . 3 , invierno de 1985 , pp . 103-111 .
11 . James Brian Quinn , Strategies for Changes : Logical Incrementalism , Homewood , IL , Richard D . Irwin , 1980 , pp . 128-145 . Estas tácticas políticas se mencionan en A . Thompson y A . Strickland , Strategic Management : Concepts and Cases , Plano , TX , Business Publications , 1984 , p . 261 .
12 . William Guth e Ian MacMillan , “ Strategy Implementation Versus Middle Management Self-lnterest ”, Strategic Management Journal 7 , núm . 4 , julio-agosto de 1986 , p . 321 .
13 . Louis Lavelle , “ The Best and Worst Boards ”, Business Week , 7 de octubre de 2002 , pp . 104-110 . 14 . Anne Fisher , “ Board Seats Are Going Begging ”,
Fortune , 16 de mayo de 2005 , p . 204 .
15 . Matt Murray , “ Private Companies Also Feel Pressure to Clean Up Acts ”, Wall Street Journal , 22 de julio de 2003 , p . B1 .
LECTURAS SOBRE TEMAS ACTUALES
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Hillman , A . J . “ Politicians on the Board of Directors : Do Connections Affect the Bottom Line ?”, Journal of Management 31 , núm . 3 , junio de 2005 , p . 464 .
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