162 PARTE 2 • FORMULACIÓN DE LA ESTRATEGIA
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14. Shelley Kirkpatrick y Edwin Locke,“ Leadership: Do Traits Matter?”, Academy of Management Executive 5, núm. 2, mayo de 1991, p. 48.
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16. Brian Dumaine,“ What the Leaders of Tomorrow See”, Fortune, 3 de julio de 1989, p. 51.
17. J. Evans y B. Bergman, Marketing, Nueva York, Macmillan, 1982, p. 17.
18. Adaptado de un artículo de Kevin Delaney,“ Google to Target Brands in Revenue Push”, Wall Street Journal, 25 de abril de 2005, p. B1.
19. Joe Flint y Brian Steinberg,“ Ad Icon P & G Cuts Commitment to TV Commercials”, Wall Street Journal, 13 de junio de 2005, p. A1.
20. Citado en Robert Waterman, Jr.,“ The Renewal Factor”, Business Week, 14 de septiembre de 1987, p. 108.
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22. Philip Rousebl, Kamal Saad y Tamara Erickson,“ The Evolution of Third Generation R & D”, Planning Review 19, núm. 2, marzo-abril de 1991, pp. 18-26.
23. Vida Scarpello, William Boulton y Charles Hofer,“ Reintegrating R & D into Business Strategy”, Journal of Business Strategy 6, núm. 4, primavera de 1986, pp. 50-51.
LECTURAS SOBRE TEMAS ACTUALES
Ahuja, G. y R. Katila.“ Where Do Resources Come From? The Role of Idiosyncratic Situations”, Strategic Management Journal 25, núm. 8-9, agosto-septiembre de 2004, p. 887.
Barron, Jennifer y Jim Hollingshead.“ Brand Globally, Market Locally”, Journal of Business Strategy 25, núm. 1, 2004, p. 9.
Bhattacharya, C. B., N. Craig Smith y David Vogel.“ Integrating Social Responsability and Marketing Strategy: An Introduction”, California Management Review 47, núm. 1, otoño de 2004, p. 6.
Colbert, Barry A.“ The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management”, The Academy of Management Review 29, núm. 3, julio de 2004, p. 341.
Dalton, Catherine M.“ Values, Relationships, and Organizational Culture: Principled Leadership at Brightpoint, Inc.”, Bussines Horizons 48, núm. 1, enero-febrero de 2005, p. 5.
Ehrenfeld, J. R.“ Contraria: The Roots of Sustainability”, MIT Sloan Management Review 46, núm. 2, invierno de 2005, p. 23.
Hansen, M. H., L. T. Perry y C. S. Reese.“ A Bayesian Operationalization of the Resource-Based View”, Strategic Management Journal 25, núm. 13, diciembre de 2004, p. 1279.
Tomas, G., M. Hult, David J. Ketchen, Jr. y Stanley F. Slater.“ Information Processing, Knowledge
Development, and Strategic Supply Chain Performance”, The Academy of Management Journal 47, núm. 2, abril de 2004, p. 241.
Lei, David y John W. Slocum.“ Strategic and Organizational Requirements for Competitive Advantage”, The Academy of Management Executive 19, núm. 1, febrero de 2005, p. 31.
Luthans, F., K. W. Luthans, B. C. Luthans.“ Positive Psychological Capital: Beyond Human and Social Capital”, Business Horizons 47, núm. 1, enero-febrero de 2004, p. 45.
Mishina, Y., T. G. Pollock y J. F. Porac.“ Are More Resources Always Better for Growth? Resource Stickiness in Market and Product Expansion”, Strategic Management Journal 25, núm. 12, diciembre de 2004, p. 1179.
Park, Namgyoo K., John M. Mezias y Jaeyong Song.“ A Resource-Based View of Strategic Alliances and Firm Value in the Electronic Marketplace”, Journal of Management 30, núm. 1, 2004, p. 7.
Ray, G., J. B. Barney y W. A. Muhanna.“ Capabilities, Business Processes, and Competitive Advantage: Choosing the Dependent Variable in Empirical Tests of the Resource-Based View”, Strategic Management Journal 2, núm. 1, enero de 2004, p. 23.
Robichaud, Daniel, Hélène Giroux y James R. Taylor.“ The Metaconversation: The Recursive Property of Languages as a Key to Organizing”, The Academy of Management Review 29, núm. 4, octubre de 2004, p. 617. www. xlibros. com