162 PARTE 2 • FORMULACIÓN DE LA ESTRATEGIA
11 . www . mindtools . com / plfailpl . html 12 . Adam Smith , The Wealth of Nations , Nueva York ,
Modern Library , 1937 , pp . 3-4 . 13 . Richard Daft , Management , 3a . ed ., Orlando ,
Florida , Dryden Press , 1993 , p . 512 .
14 . Shelley Kirkpatrick y Edwin Locke , “ Leadership : Do Traits Matter ?”, Academy of Management Executive 5 , núm . 2 , mayo de 1991 , p . 48 .
15 . Peter Drucker , Management Tasks , Responsabilities , and Practice , Nueva York : Harper & Row , 1973 , p . 463 .
16 . Brian Dumaine , “ What the Leaders of Tomorrow See ”, Fortune , 3 de julio de 1989 , p . 51 .
17 . J . Evans y B . Bergman , Marketing , Nueva York , Macmillan , 1982 , p . 17 .
18 . Adaptado de un artículo de Kevin Delaney , “ Google to Target Brands in Revenue Push ”, Wall Street Journal , 25 de abril de 2005 , p . B1 .
19 . Joe Flint y Brian Steinberg , “ Ad Icon P & G Cuts Commitment to TV Commercials ”, Wall Street Journal , 13 de junio de 2005 , p . A1 .
20 . Citado en Robert Waterman , Jr ., “ The Renewal Factor ”, Business Week , 14 de septiembre de 1987 , p . 108 .
21 . J . Van Horne , Financial Management and Policy , Upper Saddle River , N . J ., Prentice-Hall , 1974 , p . 10 .
22 . Philip Rousebl , Kamal Saad y Tamara Erickson , “ The Evolution of Third Generation R & D ”, Planning Review 19 , núm . 2 , marzo-abril de 1991 , pp . 18-26 .
23 . Vida Scarpello , William Boulton y Charles Hofer , “ Reintegrating R & D into Business Strategy ”, Journal of Business Strategy 6 , núm . 4 , primavera de 1986 , pp . 50-51 .
LECTURAS SOBRE TEMAS ACTUALES
Ahuja , G . y R . Katila . “ Where Do Resources Come From ? The Role of Idiosyncratic Situations ”, Strategic Management Journal 25 , núm . 8-9 , agosto-septiembre de 2004 , p . 887 .
Barron , Jennifer y Jim Hollingshead . “ Brand Globally , Market Locally ”, Journal of Business Strategy 25 , núm . 1 , 2004 , p . 9 .
Bhattacharya , C . B ., N . Craig Smith y David Vogel . “ Integrating Social Responsability and Marketing Strategy : An Introduction ”, California Management Review 47 , núm . 1 , otoño de 2004 , p . 6 .
Colbert , Barry A . “ The Complex Resource-Based View : Implications for Theory and Practice in Strategic Human Resource Management ”, The Academy of Management Review 29 , núm . 3 , julio de 2004 , p . 341 .
Dalton , Catherine M . “ Values , Relationships , and Organizational Culture : Principled Leadership at Brightpoint , Inc .”, Bussines Horizons 48 , núm . 1 , enero-febrero de 2005 , p . 5 .
Ehrenfeld , J . R . “ Contraria : The Roots of Sustainability ”, MIT Sloan Management Review 46 , núm . 2 , invierno de 2005 , p . 23 .
Hansen , M . H ., L . T . Perry y C . S . Reese . “ A Bayesian Operationalization of the Resource-Based View ”, Strategic Management Journal 25 , núm . 13 , diciembre de 2004 , p . 1279 .
Tomas , G ., M . Hult , David J . Ketchen , Jr . y Stanley F . Slater . “ Information Processing , Knowledge
Development , and Strategic Supply Chain Performance ”, The Academy of Management Journal 47 , núm . 2 , abril de 2004 , p . 241 .
Lei , David y John W . Slocum . “ Strategic and Organizational Requirements for Competitive Advantage ”, The Academy of Management Executive 19 , núm . 1 , febrero de 2005 , p . 31 .
Luthans , F ., K . W . Luthans , B . C . Luthans . “ Positive Psychological Capital : Beyond Human and Social Capital ”, Business Horizons 47 , núm . 1 , enero-febrero de 2004 , p . 45 .
Mishina , Y ., T . G . Pollock y J . F . Porac . “ Are More Resources Always Better for Growth ? Resource Stickiness in Market and Product Expansion ”, Strategic Management Journal 25 , núm . 12 , diciembre de 2004 , p . 1179 .
Park , Namgyoo K ., John M . Mezias y Jaeyong Song . “ A Resource-Based View of Strategic Alliances and Firm Value in the Electronic Marketplace ”, Journal of Management 30 , núm . 1 , 2004 , p . 7 .
Ray , G ., J . B . Barney y W . A . Muhanna . “ Capabilities , Business Processes , and Competitive Advantage : Choosing the Dependent Variable in Empirical Tests of the Resource-Based View ”, Strategic Management Journal 2 , núm . 1 , enero de 2004 , p . 23 .
Robichaud , Daniel , Hélène Giroux y James R . Taylor . “ The Metaconversation : The Recursive Property of Languages as a Key to Organizing ”, The Academy of Management Review 29 , núm . 4 , octubre de 2004 , p . 617 . www . xlibros . com