CAPÍTULO 2 • LA VISIÓN Y LA MISIÓN DEL NEGOCIO 75
NOTAS
1 . Barbara Bartkus , Myron Glassman y Bruce McAfee , “ Mission Statements : Are They Smoke and Mirrors ?” Business Horizons , noviembre-diciembre de 2000 , p . 23
2 . Peter Drucker , Management : Tasks , Responsibilities , and Practices , Nueva York , Harper & Row , 1974 , p . 61 .
3 . Fred David , “ How Companies Define Their Mission ”, Long Range Planning 22 , núm . 1 , 12 de febrero de 1989 , pp . 90-92 ; John Pearce II y Fred David , “ Corporate Mission Statements : The Bottom Line ”, Academy of Management Executive 1 , núm . 2 , mayo de 1987 , p . 110 .
4 . Joseph Quigley , “ Vision : How Leaders Develop It , Share It and Sustain It ,” Business Horizons , septiembre-octubre de 1994 , p . 39 .
5 . Andrew Campbell y Sally Yeung , “ Creating a Sense of Mission ”, Long Range Planning 24 , núm . 4 , agosto de 1991 , p . 17 .
6 . Charles Rarick y John Vitton , “ Mission Statements Make Cents ”, Journal of Business Strategy 16 , 1995 , p . 11 . También , Christopher Bart y Mark Baetz , “ The Relationship Between Mission Statements and Firm Performance : An Exploratory Study ”, Journal of Management Studies 35 , 1998 , p . 823 ; “ Mission Possible ”: Business Week , agosto de 1999 , p . F12 .
7 . W . R . King y D . I . Cleland , Strategic Planning and Policy , Nueva York , Van Nostrand Reinhold , 1979 , p . 124 .
8 . Brian Dumaine , “ What the Leaders of Tomorrow
See ”, Fortune , 3 de julio de 1989 , p . 50 . 9 . Drucker , pp . 78 , 79 . 10 . “ How W . T . Grant Lost $ 175 Million Last Year ”,
Business Week , 25 de febrero de 1975 , p . 75 . 11 . Drucker , p . 88 . 12 . John Pearce II , “ The Company Mission as a Strategic Tool ”, Sloan Management Review 23 , núm . 3 , primavera de 1982 , p . 74 .
13 . George Steiner , Strategic Planning : What Every Manager Must Know , Nueva York , The Free Press , 1979 , p . 160 .
14 . Vern McGinnis , “ The Mission Statement : A Key Step in Strategic Planning ”, Business 31 , núm . 6 , noviembre-diciembre de 1981 , p . 41 . 15 . Drucker , p . 61 . 16 . Archie Carroll y Frank Hoy , “ Integrating Corporate Social Policy into Strategic Management ”, Journal of Business Strategy 4 , núm . 3 , invierno de 1984 , p . 57 .
17 . www . businessethics . com / chart _ 100 _ best _ corporate _ citizens _ for _ 2004 . htm
18 . Robert Waterman , Jr ., The Renewal Factor : How the Best Get and Keep the Competitive Edge , Nueva York : Bantam , 1987 ; Business Week , 14 de septiembre de 1987 , p . 120 .
LECTURAS SOBRE TEMAS ACTUALES
Baetz , Mark C . y Christopher K . Bart . “ Developing Mission Statements Which Work ”, Long Range Planning 29 , núm . 4 , agosto de 1996 , pp . 526-533 .
Bartkus , Barbara , Myron Glassman y R . Bruce McAfee . “ Mission Statements : Are They Smoke and Mirrors ? Business Horizons 43 , núm . 6 , noviembre-diciembre de 2000 , p . 23 .
Brabet , Julienne y Mary Klemm . “ Sharing the Vision : Company Mission Statements in Britain and France ”, Long Range Planning , febrero de 1994 , pp . 84-94 . Collins , James C . y Jerry I . Porras . “ Building a Visionary Company ”, California Management Review 37 , núm . 2 , invierno de 1995 . pp . 80-100 .
Collins , James C . y Jerry I . Porras . “ Building Your Company ’ s Vision ”. Harvard Business Review , septiembre-octubre de 1996 , pp . 65-78 .
Cummings , Stephen y John Davies . “ Brief Case — Mission , Vision , Fusion ”, Long Range Planning 27 , núm . 6 , diciembre de 1994 , pp . 147-150 .
Davies , Stuart W . y Keith W . Glaister . “ Business School Mission Statements — The Bland Leading the Bland ?, Long Range Planning 30 , núm . 4 , agosto de 1997 , pp . 594-604 .
Day , George S . y Paul Schoemaker , “ Peripheral Vision : Sensing and Acting on Weak Signals ”, Long Range Planning 37 , núm . 2 , abril de 2004 , pp . 117 . www . xlibros . com