CAPÍTULO 2 • LA VISIÓN Y LA MISIÓN DEL NEGOCIO 75
NOTAS
1. Barbara Bartkus, Myron Glassman y Bruce McAfee,“ Mission Statements: Are They Smoke and Mirrors?” Business Horizons, noviembre-diciembre de 2000, p. 23
2. Peter Drucker, Management: Tasks, Responsibilities, and Practices, Nueva York, Harper & Row, 1974, p. 61.
3. Fred David,“ How Companies Define Their Mission”, Long Range Planning 22, núm. 1, 12 de febrero de 1989, pp. 90-92; John Pearce II y Fred David,“ Corporate Mission Statements: The Bottom Line”, Academy of Management Executive 1, núm. 2, mayo de 1987, p. 110.
4. Joseph Quigley,“ Vision: How Leaders Develop It, Share It and Sustain It,” Business Horizons, septiembre-octubre de 1994, p. 39.
5. Andrew Campbell y Sally Yeung,“ Creating a Sense of Mission”, Long Range Planning 24, núm. 4, agosto de 1991, p. 17.
6. Charles Rarick y John Vitton,“ Mission Statements Make Cents”, Journal of Business Strategy 16, 1995, p. 11. También, Christopher Bart y Mark Baetz,“ The Relationship Between Mission Statements and Firm Performance: An Exploratory Study”, Journal of Management Studies 35, 1998, p. 823;“ Mission Possible”: Business Week, agosto de 1999, p. F12.
7. W. R. King y D. I. Cleland, Strategic Planning and Policy, Nueva York, Van Nostrand Reinhold, 1979, p. 124.
8. Brian Dumaine,“ What the Leaders of Tomorrow
See”, Fortune, 3 de julio de 1989, p. 50. 9. Drucker, pp. 78, 79. 10.“ How W. T. Grant Lost $ 175 Million Last Year”,
Business Week, 25 de febrero de 1975, p. 75. 11. Drucker, p. 88. 12. John Pearce II,“ The Company Mission as a Strategic Tool”, Sloan Management Review 23, núm. 3, primavera de 1982, p. 74.
13. George Steiner, Strategic Planning: What Every Manager Must Know, Nueva York, The Free Press, 1979, p. 160.
14. Vern McGinnis,“ The Mission Statement: A Key Step in Strategic Planning”, Business 31, núm. 6, noviembre-diciembre de 1981, p. 41. 15. Drucker, p. 61. 16. Archie Carroll y Frank Hoy,“ Integrating Corporate Social Policy into Strategic Management”, Journal of Business Strategy 4, núm. 3, invierno de 1984, p. 57.
17. www. businessethics. com / chart _ 100 _ best _ corporate _ citizens _ for _ 2004. htm
18. Robert Waterman, Jr., The Renewal Factor: How the Best Get and Keep the Competitive Edge, Nueva York: Bantam, 1987; Business Week, 14 de septiembre de 1987, p. 120.
LECTURAS SOBRE TEMAS ACTUALES
Baetz, Mark C. y Christopher K. Bart.“ Developing Mission Statements Which Work”, Long Range Planning 29, núm. 4, agosto de 1996, pp. 526-533.
Bartkus, Barbara, Myron Glassman y R. Bruce McAfee.“ Mission Statements: Are They Smoke and Mirrors? Business Horizons 43, núm. 6, noviembre-diciembre de 2000, p. 23.
Brabet, Julienne y Mary Klemm.“ Sharing the Vision: Company Mission Statements in Britain and France”, Long Range Planning, febrero de 1994, pp. 84-94. Collins, James C. y Jerry I. Porras.“ Building a Visionary Company”, California Management Review 37, núm. 2, invierno de 1995. pp. 80-100.
Collins, James C. y Jerry I. Porras.“ Building Your Company’ s Vision”. Harvard Business Review, septiembre-octubre de 1996, pp. 65-78.
Cummings, Stephen y John Davies.“ Brief Case— Mission, Vision, Fusion”, Long Range Planning 27, núm. 6, diciembre de 1994, pp. 147-150.
Davies, Stuart W. y Keith W. Glaister.“ Business School Mission Statements— The Bland Leading the Bland?, Long Range Planning 30, núm. 4, agosto de 1997, pp. 594-604.
Day, George S. y Paul Schoemaker,“ Peripheral Vision: Sensing and Acting on Weak Signals”, Long Range Planning 37, núm. 2, abril de 2004, pp. 117. www. xlibros. com