n LEADERSHIP
ACRE’S 20 ANNUAL DEVELOPER SHOWCASE TRADESHOW
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The Sacramento Region’s Most Popular Commercial Real Estate Tradeshow
Networking Party of the Year!
November 21, 2019 | Hyatt Regency Sacramento
Over 850 attendees in 2018
event
host
important part of learning and under-
standing yourself,” says Payne. “Some-
times we want to skip the process and
not admit that we’re grieving, but the
emotion is going to come out one way or
another.” Horton sensed this. “I wanted
to make sure that I grieved in a healthy
way, to get some healthy closure,” she
says. She took yoga classes, meditated,
read books on coping with loss and saw
a therapist. “I recognized that I need-
ed to sit with the loss. I was birthing a
baby, and the baby died. That’s a hor-
rible analogy, but it’s something to that
effect. The baby didn’t make it. And I
gave myself time to grieve that.”
THE REFRAME
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Folsom
Hustle • Elevate • Renew
Thursday, November 14
Lunch • Keynote Speaker
Breakout Sessions • Mixer
Fabulous Swag!
More information: FolsomChamber.com
Kate White
Former editor-in-chief of
Cosmopolitan magazine
The Greater Folsom Partnership, Folsom Lake College and
News 93.1 KFBK, present Becoming Fearless: Bold Moves that Build
Confidence and Ignite Success. Nationally known business leader and the
New York Times bestselling author of The Gutsy Girl Handbook.
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comstocksmag.com | October 2019
James did the same thing. He took the
time to (grudgingly) acknowledge the
loss of his dream, and then he even-
tually reframed the experience as a
learning opportunity. “It’s OK to fail
if you learn from it. It’s not OK to fail
if you don’t learn from it,” James says.
And now he’s back. He moved to Sac-
ramento and launched NatureTrak, a
cannabis auditing and tracking plat-
form that caters to state-chartered
banks where it is legal. James thinks
about what went wrong with YOOO,
and he brings those lessons to his new
startup.
His first lesson: Be skeptical. Be-
fore committing to NatureTrak, James
spent a year on due diligence and tried
to poke holes in the model. “I wanted
every reason to say, ‘No, this is not go-
ing to work,’” he says. Another thing
he learned: Use a modest valuation.
He learned that “the biggest mis-
take young entrepreneurs make is to
overvalue their company,” because a
puffed-up valuation is harder to jus-
tify. Now he walks into pitch meet-
ings with more confidence, feeling his
numbers are rock solid. The new mind-
set is working. James says NatureTrak
has raised more than $1.6 million and
has 15 employees (five in Sacramento,