petitive industry, a new trend is to offer benefits not usually
associated with gyms. Ultimate Fitness, for example, has
an upstairs lounge with tables and a kombucha bar where
members can work on their laptops. Life Time has a business
workstations where members can grab a snack and work.
Capital Athletic Club in Sacramento has a conference room
that seats 20 for member use plus several workstations.
“We notice that a lot of people come in and work out of the
facility,” says Rick Leonard, Capital Athletic’s general manag-
er and executive director. “They come in and do a workout, but
bring their computers and have lunch and work at the tables
upstairs. It’s an office away from the office.”
Capital Athletic, the only downtown Sacramento club with
an outdoor pool, has been serving the Capitol and business
crowd since 1985. Arnold Schwarzenegger worked out at the
gym when he was governor. Members can have their workout
clothes cleaned by staff and ready for them the next day, and
they can have their shoes shined while they work out.
The Well at Sacramento State, whose members include
students, faculty, staff and alumni, also has a unique offer-
ing — Netflix, Hulu and YouTube on its stationary bikes. The
Well also has a no-device, meditative room for relaxation, and
Hawkins says UC Davis is considering an electronic detox cen-
ter where no devices are allowed so patrons can de-stress.
Technology is helping fuel the boutique boom too. Oran-
getheory, for example, uses wristbands that monitor each us-
er’s heart rate and calories burned, displayed on a monitor in
its black-and-orange studios. “I love Orangetheory because I
can increase my workout intensity as my fitness level increas-
es,” says member Lori Grace, who takes both early morning
and night classes four to five times a week at the Fair Oaks lo-
cation.
At 5 a.m. on a Monday, 36 men and women at the Fair Oaks
Orangetheory studio might be bleary-eyed, but the coach soon
changes that, barking orders to get on the treadmills, rowers
and weights for the next 60 minutes. Over at California Family
Fitness in Orangevale, at 10 p.m. the same day, members are
still working ellipticals, bikes and weights. Like Grace, peo-
ple across the region are lacing up their sneakers and hitting
gyms all hours of the day and night in an effort to get fit and
healthy — and stay that way. n
Judy Farah is a veteran journalist and writer who has worked in
the New York, Los Angeles and Sacramento markets. Read more
at www.judyfarah.com and on Twitter @newsbabe1530.
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August 2019 | comstocksmag.com
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