n FITNESS
“I think there’s a place for
everyone in the market.
Every consumer is looking
for something a little bit
different. I think consumers
in different places in
their life are looking for
different things.”
~ Amy Williams,
public relations director, Life Time
sprawling outdoor aquatic park with water slides and beer and
wine. Its Kids Academy takes children 3 months to 12 years old
and offers karate, yoga, tumbling, dance and homework help.
“Life Time is our go-to with kids when we are bored,” says
Ludmila Lakeev, a Roseville real estate agent. “My kids are 6
and 3; they enjoy splashing and playing with friends. We have
many friends who go to Life Time as well. It’s slowly becoming
a community for us.”
Some gyms, such as Anytime Fitness, Planet Fitness and
24 Hour Fitness that offer few frills, are available 24 hours a
day. Mark Mastrov, founder of 24 Hour Fitness and a minority
owner of the Sacramento Kings, pioneered the 24-hour con-
cept in 1983, when he was managing a gym. He saw that peo-
ple who didn’t work conventional hours — police, fire, medical
and factory workers — knocked on the door wanting 24-hour
access.
“I think there’s a place for everyone in the market,” says
Amy Williams, public relations director for Life Time. “Ev-
ery consumer is looking for something a little bit different. I
think consumers in different places in their life are looking
for different things.”
EXTRAS — AND MORE
To keep members — and attract new ones — in a hypercom-
30 Years of Celebrating
our Region.
COMING UP
September: Folsom
october: AIA
YEARS
Anniversary
64
comstocksmag.com | August 2019