Comstock's magazine 0819 - August 2019 | Page 64

n FITNESS “I think there’s a place for everyone in the market. Every consumer is looking for something a little bit different. I think consumers in different places in their life are looking for different things.” ~ Amy Williams, public relations director, Life Time sprawling outdoor aquatic park with water slides and beer and wine. Its Kids Academy takes children 3 months to 12 years old and offers karate, yoga, tumbling, dance and homework help. “Life Time is our go-to with kids when we are bored,” says Ludmila Lakeev, a Roseville real estate agent. “My kids are 6 and 3; they enjoy splashing and playing with friends. We have many friends who go to Life Time as well. It’s slowly becoming a community for us.” Some gyms, such as Anytime Fitness, Planet Fitness and 24 Hour Fitness that offer few frills, are available 24 hours a day. Mark Mastrov, founder of 24 Hour Fitness and a minority owner of the Sacramento Kings, pioneered the 24-hour con- cept in 1983, when he was managing a gym. He saw that peo- ple who didn’t work conventional hours — police, fire, medical and factory workers — knocked on the door wanting 24-hour access. “I think there’s a place for everyone in the market,” says Amy Williams, public relations director for Life Time. “Ev- ery consumer is looking for something a little bit different. I think consumers in different places in their life are looking for different things.” EXTRAS — AND MORE To keep members — and attract new ones — in a hypercom- 30 Years of Celebrating our Region. COMING UP September: Folsom october: AIA YEARS Anniversary 64 comstocksmag.com | August 2019