Competitor Analysis of Global Digital Transformation Market | 2016 | 1 | Page 2

Digital Transformation Market by Solution (Cloud Computing, Big Data, Mobility, and Social Media),
Service (Professional and System Integrators), Business Type (B2B, B2B2C, & B2C), End User,
Deployment type, Vertical, and Region - Global Forecast to 2021
The major forces driving the digital transformation market are the increased demand of Internet of
Things and increased innovation offered by digitalization techniques. Digital transformation aims to
provide increased penetration of mobile devices and apps thereby generating data in the form of log
data through various applications, financial transactions, and online shopping. This increase in mobile
device and app usage has enhanced the growth of digitalization.
Cloud deployment type is estimated to grow at fastest growth rate during the forecast period
The cloud deployment segment of digital transformation market, by deployment type is estimated to
grow at the highest growth rate during the forecast period. Cloud-based deployment, also known as
hosted deployment, provides users the liberty to access the tools from all computers and mobile
devices. It offers the advantages of easy deployment, minimum costs, easy upgradability, accessibility,
and no requirement of initial capital for purchasing the software. Cloud-based digital transformation
solutions providers are actively delivering continual innovation with security as top priority. Hence,
the market for cloud digital transformation solutions is expected to witness significant traction during
the forecast period.