TrendSights Analysis : Experience Economy
TrendSights Analysis : Experience Economy
Key Findings
Experience Economy is a trend with growth prospects across almost all FMCG categories , including but not limited to Food , Alcoholic Drinks and Cosmetics and Toiletries .
Experience Economy reflects consumer desire for more immersive consumption experiences , and stems from consumer dissatisfaction with the nature and context of everyday consumption .
Brands must do more to attract consumers by building experiences or moments into products , and allowing consumers to experience products in unique , highly personalized ways .
Companies Mentioned Pimms Carlsberg Sol Jaegermeister Zipz Lush Cosmetic Kitchen Weleda Report sample @ http :// www . rnrmarketresearch . com / contacts / request-sample ? rname = 802853