TrendSights Analysis : Experience Economy
TrendSights Analysis : Experience Economy
Summary
The Experience Economy trend reflects growing consumer desire for immersive consumption moments . An increasingly one-dimensional shopping experience , coupled with an emphasis on ' experience ' rather than ' things ', means that consumers are willing to pay more for an enhanced ' brand experience ' which can extend beyond the initial consumption moment by hours or even days , and involve sharing with family and friends in unique consumption settings .
Synopsis
This report examines what Experience Economy means as a consumer trend and why it is important , who is likely to be the target audience , how FMCG brands can best capitalize on the trend , and what the future outlook for the trend will be .
Reasons To Buy Understand which audiences are most affected by the Experience Economy trend .
Compare the presence of this trend in each industry across the FMCG space , and learn what the key opportunities are .
See the actions that major brands are taking to get ahead of the greater interest in Experience Economy . Buy a Copy of Report @ http :// www . rnrmarketresearch . com / contacts / purchase ? rname = 802853