Commercial Investment Real Estate March/April 2019 | Page 24

BRICK-AND-MORTAR’S
PATHWAY
The shopping center is not doomed —
if owners can adapt.
by Michael Koss
F
or the brick-and-mortar retail industry, success
begins and ends with the ability to adapt to market
changes. In recent years, retailers such as Amazon
have completely disrupted how consumers make
purchases by creating a one-stop shop, e-commerce chan-
nel. With consumers enjoying a convenient way to browse
and buy from the comfort of their homes, brick-and-
mortar retailers are at a crossroads, having to find new
and unique ways of attracting consumers into their stores.
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March | April 2019
COMMERCIAL INVESTMENT REAL ESTATE