Commercial Investment Real Estate July/August 2017 | Page 24

THE FOURTH OF SIX STORIES
ON THE 50TH ANNIVERSARY
OF CCIM INSTITUTE
Level
Playing
Field
CCIM Institute develops
technology to level the
playing fi eld between big
and small companies.
by Sara S. Patterson
tute combined practical knowledge in educational
training with technology to enhance the success of
its members. In the early years, the technology was
Hewlett Packard fi nancial calculators. Today, it’s
Site To Do Business.
No matter which technology is ascendant, the
goal is the same — for CCIM designees in small
companies to compete with those in large, sophis-
ticated fi rms. On the other hand, many CCIMs
employed at big fi rms still opt to use STDB because
of its technological capabilities.
A CCIM instructor for many years, Phil McBride,
CCIM, has experienced many early technology
adaptations at the Institute — from the introduc-
tion of the internal rate of return through the debut
of STDB. “The Institute has always been blessed
with instructors and leaders who had the fore-
sight to incorporate the best of technology into the
courses,” says McBride, owner of McBride & Co.
“The ability to use email opened up communications among designees,
which resulted in conducting transactions with each other.”
— Jay R. Lucas, CCIM, senior director with Cushman & Wakefi eld in Austin, Texas
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July | August 2017
COMMERCIAL INVESTMENT REAL ESTATE
From the start, CCIM Insti-