Commerce_21_10_v43_digital | Page 26

■ Healthcare

■ Healthcare

Continued From Page 20 Hackensack Meridian Health , Hackensack University Medical Center By Rebecca Gamss , M . D ., Breast Imaging Radiologist
Mammography reduces the risk of breast cancer death by
30 percent by finding more tumors that are small and curable . The newest standard of care is 3D mammography — also called tomosynthesis — and is offered to all women who come to Hackensack University Medical Center for breast cancer screening . Multiple images are taken from different angles — minimizing the impact of overlapping breast tissue and yielding a more accurate image than 2D mammography , and also reducing the need for more images . In addition to mammography , women with dense breasts may benefit from ultrasound imaging and those with an elevated risk of breast cancer may be advised to a have breast MRI . Women at average risk of breast cancer should begin annual screening mammograms at 40 ( earlier if you have a family history of the disease ). Some people put off their mammograms due to the pandemic — increasing the chance that an undiagnosed cancer may grow to a larger size , when it is harder to treat successfully . Hackensack University Medical Center ensures patient safety through rigorous sanitization , universal masking and physical distancing . Don ’ t delay screenings — mammography saves lives .
Advanced technology can detect breast cancer at its earliest stages — when it is most treatable .
Photo : Getty Images / iStockphoto / JohnnyGreig
Holy Name Medical Center , Patricia Lynch Cancer Center By Yadyra Rivera , M . D ., Program Director , Breast Oncology
Within the specialization of breast cancer , we are finding that using personalized medicine — based on each patient ’ s unique cancer biomarkers — is enabling oncologists to make major inroads in treating and curing the disease . At the Patricia Lynch Cancer Center at Holy Name , we are utilizing new medications and therapies for many types of breast cancer . For example , we are making significant progress in treating
Continued On Page 24
Everybody
in business has a story to tell . A public relations professional is an objective set of eyes who knows how to drill down and find the thread of what makes your company , service or product unique .
What Exactly Is Public Relations ? It is an invaluable tool in creating favorable public opinion . It differs from advertising in that it is an unpaid endorsement of a company , a person , a product or a service , and that fact alone , lends tremendous credibility .
How Does Public Relations Pay Back Big ? Your uniqueness , your story is what differentiates you from everyone else in your field . Being quoted in newspaper and business publications as well as appearing on broadcast media brands you as an ‘ expert ’. This type of credibility creates a ‘ buzz ’ or publicity that associates you and your firm with excellence . Publicity builds on itself and opens doors where entrée was never previously anticipated or envisioned .
Make sure your story is told .
Contact Amy Delman amydelmanpr @ verizon . net or 201.563.4614
www . amydelmanpr . com