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They tend to stay in contact with and work through extended networks. 17 Which of the following is typically included in the reviewing stage of writing an effective business message? ensuring the communication is fair identifying the primary message and key points setting a positive and other-oriented tone finding the needs of the audience 18 In the context of persuasive messages, validating your readers means that you are: overcoming objections by providing counterpoints providing solid reasons why your product, service, or idea benefits readers demonstrating a business need—a gap between what is and what could be recognizing and appreciating others' needs and preferences as legitimate 19 _____ noise occurs when communicators apply different meanings to the same words or phrases. Cognitive Psychological Physical Semantic