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11 Bao is conducting a study that compares the cost of keeping print
messages on file versus storing digital messages in the cloud. What
aspect of communications relates to the storage of messages?
permanence
planning
coordination
constraint
12 A colleague asks you for advice on how to understand the audience
of his persuasive message. Which of the following pieces of advice will
you offer?
Wait until the message is perfected before choosing the right
audience.
Focus on their values and not their needs.
Consider the psychological principles that impact people's decisions.
Ask as few questions as possible to avoid annoying them.
13 Which of the following should contain all your research sources
and should be provided at the end of your report?
the executive summary
citations
the reference list
table of contents