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product or service for sale. To speed up the new product investment,
you decide to write a memo proposing and advocating for the launch
of a new product or service to the company president.
Create a memo proposal using the AIDA model in a Microsoft® Word
in a minimum of 1,400 words. You will add an introduction and
conclusion, and your paper will include the following components:
· Convince your audience to invest capital resources to develop the
product or service you intend to sell and explain your rationale. See
Figure 9.5 - Persuasive Message Using AIDA model.
· Gain credibility (for yourself and your request) and (2) to make your
readers believe that helping your product/service will indeed benefit
the company. Close with a request for some specific action, and make
that course of action as easy to follow as possible to maximize the
chances of a positive response.
· Include secondary research to support your argument, related to
your product and/or service.
o Explain what you will do in case the selected product or service
does not initially sell as much as expected.
o Indicate potential digital chan