ROD: Yes. Ghanaians are wearing suits, shirts,
shoes designed by me for them to express who
they really are, that’s a dream come true. We
inspire men from all walks of life to believe
that taking care of your appearance and
projecting your own image is what makes you
unique.
In the next 10 years, where will Legend
Bespoke be?
ROD: We have just one office in Ghana but
we are working on penetrating the market in
other parts of the country without necessarily
setting up offices there. We are also planning
on registering our presence in other
neighboring countries.
What business advice will you give to
someone trying to start a business?
ROD: You have a big dream, that’s fine but
you need to start from somewhere. My wife
and I had a big picture of what we wanted
our business to be like and we were trying
to achieve that at once. But later we realized
that growing a business takes a gradual
process. To build a successful brand you need
to be focused, work hard and make customer
satisfaction your number one priority.
41 | Colossium . September 2019
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